It is not a secret, that Google Analytics is an extremely useful tool to track your overall site performance. From traffic source to searches in your site, it is possible to gain insights on how “healthy” your website is. Fortunately, Google provides both Analytics and Search Console to ensure you maximize efficiency and utilize all resources. Below are two tips on tracking goals and keywords in Google Analytics and Search Console, that might change your inbound marketing game.
1. Set up goals
Goals in Google Analytics track conversion rates for your website and provide new marketing insights. If you are a beginner, these two goals are a great start to track.
Number of pages
If you ever wondered how many pages on your website a visitor browses, this goal is the right one for you. For example, during sales on your website, set page views to 10 to track how many people are actually browsing thoroughly your website.
Another way to track engagement is the time spent on website. You can determine the most suitable time for evaluation. Is user interacting for 30 seconds or stay engaged for more than 5 minutes? Start with setting up your visit duration and condition. (For our website, it is greater than 5 minutes)
2. Track Keywords Performance
To get an extra help from Google Analytics in tracking your SEO campaigns, add Google Search Console account. This free tool from Google provides indexing status of your website and useful stats on keywords. With Search Console you can discover what queries are bringing traffic to your page and what can be improved in your overall keyword strategy.
Take a close look at Clicks, Impressions, CTR and Average Position. Easily identify if your long-tail keyword has low click through rate and high position.
The best thing about this tool, is that it is possible to track your specific blog page and see directly how keywords from this blog post rank. In order to do so, first click on Pages, navigate to your blog post URL and click Queries.
Have you tried one of these tips from Google Analytics or Search Console? Let us know about your experience in the comments down below!
Check out other chapters in our series on SEO Analytis
Chapter 1: How To Measure SEO Results
Chapter 2: How To Use Google Analytics
Chapter 3: Google Analytics and Search Console Tips
Chapter 4: Why You Should Use Google Tag Manager