Why is every marketer so obsessed with Search Engine Optimization (SEO)? Because what good is awesome content when no one reads them? Read about our previous post Why Good Content Does Not Go Viral. Before we bid goodbye to 2015 proper, let’s back track and review about what have been the SEO practices this year, and how can we strategize and move along with the SEO trend and best practices in the year to come.
The new SEO direction is no longer focused on creating content for search engine, regardless of content quality and relevance. It is spearheaded towards providing real value to audience and focusing on attracting not the mass, but the right audience. There is a need for improved integration of long tailed keywords, focusing on searcher’s intent.