You just finished your blog post. Bravo! What do you usually do next? Are you sharing it on social media or dive into writing a new masterpiece? In any case, the ultimate goal is to rank your blog high on Google. Below are simple 3 steps that can help your blog post appear at the top of Google page:
1. Blog title
First thing first, what made you click on this blog post? If you think it is a catchy title, this first step does work. Blog titles are powerful first impression “hooks” to drive attention and interest. Title keywords are crucial for SEO purpose, but don’t get to swayed away with stuffing words into maximum 60 symbols title. Instead, try to incorporate the keywords in natural manner. Perfect candidates are titles containing long tail keywords including:
2. Alt text in the images
Since the rapid increase of visuals across all media channels, images are essential part of any blog post. According to Hubspot, image at the very beginning of the blog post is a perfect spot to catch readers attention. However, try to include images in between paragraphs to water down the overwhelming text lines. Also do not forget to put Alt tag for visitors with screen reader or those, who “turned off images in web browser”. Do not worry! There is nothing complicated here. Extra 10 seconds for your image or perfectly crafted infographics from Canva can help you get your visual searchable on web. Main points to consider:
3. Categories and tags
Last step to consider for the sake of your reader, is careful selection of categories and tags. Help your visitor seamlessly navigate throughout the posts in your blog. For example, if you look at the right column of categories in our blog, you can see different types of topics, like online writing or digital marketing. If you are interested in blog posts related to marketing you can easily get redirected to the list of marketing posts and choose the one you like. Find out here how tags differs from categories and let us know your main points for the last step of boosting blog visibility.
Share in the comments down below or tweet @twinwordinc, what is your go to method of boosting up blog post?