Workspace with laptop, notes, book opened, and phone

Everyone of us has done research at least once in our life. I am not even talking about strictly Internet research. Even way before the World Wide Web was invented, people have done traditional research, skimming through piles of books and resources physically. In the Internet age, we are privileged to be able to sit at a desk, and yet have the access to a whole lot of information. The question is, with so much information readily available, how can we increase productivity and make researching a breeze?



If you look up “Research Tips” online, you will probably get millions of results and tons of advice. I am not even going to emphasize on what has already been said. My favourite research tip is:

“Utilize Topic Search And Do Not Limit Your Search Boundary To Only Keywords That You Know. Your Words Input Need Not Be An Exact Phrase.”

In other words, I am encouraging the use of multiple keywords in your research. The benefit is such that, instead of searching for exact matches (which may yield many irrelevant or zero result), topic search reveals relevant content (which includes related keywords that you didn’t think of) taking into consideration the semantic relationships between each words. For example, searching for “medieval”, “king” and “reign” will give you information about the empire in power during the middle age.

Let’s take a deeper dive into what is a topic search. Some refer to it as related search, topic search takes into consideration the relationships between multiple keywords, returning more accurate results according to searcher’s intent. Commonly powered by Natural Language Processing technology, topic search understands the contextual meanings of the keywords and not just simply matching the alphabets. The common misconception is that, searching for multiple keywords widens the search scope, resulting in irrelevant information. On the contrary, searching on multiple keywords allows the search tool to map out relevant relationships between those cluster of words, which in turn leads to better search results.

Going back to our example of searching for “medieval”, “king” and “reign”, we see search results of related words such as “empire”, “ruler” and “noble” being generated. Just think about the initial cluster of words as the parents and related words as the children. Each child is related to both the “father” and the “mother”.

Search engines are great for sussing out resources and references, but a browser search tool will do a quick job of filtering out the relevant information you want. With smart input of multi-keywords, researching will be a breeze! Our Chrome extension search tool Twinword Finder powered by Twinword’s human text understanding API will help you get a head start on how to do research efficiently!

Not convinced? Read my previous post: 5 Benefits of Twinword Finder



Cindy Kang
Cindy Kang
SEO Marketing Consultant at Twinword, Inc.

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