“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”
The term is probably not unfamiliar among marketers as more and more businesses are adopting this non-interruptive marketing strategy.
Insightful consumers of today are turning away from direct advertisements and countless tools are available online to block “annoying advertisements”. The way for businesses to connect and build a relationship with their customers has taken a step forward to be via social media platforms.
As opposed to traditional marketing, engaging consumers on social media platform has proved to be more interactive and rewarding for businesses.
3 important aspects of Social Media Marketing are:
– Generating good quality contents
– Posting at strategic day and time of the week
– Listening to social media feedback ( Refer to my previous post: 3 Reasons Why Social Listening Is Essential [Infographic] )
Whereas there are no shortcuts to creating quality contents, there are strategic ways to schedule the time of each post to maximize likes and social sharing of your content. Check out the infographic from QuickSprout below for the best time to post on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.
Every social media channel has higher and lower traffic times throughout the day and week. It is crucial to identify when is your audience most active and post strategically to achieve the highest impression possible on your contents.
After all, what is the use of having quality content if they don’t get seen?