The Cheat Sheet To Using Long Tail Keywords

The Cheat Sheet To Using Long Tail Keywords caption

A set of long-tail keywords would sound something like “How to increase Twitter followers for business” or “How to monetize free mobile apps”. A good way to choose long tail keywords is by putting yourself in the position of your target audience (or your target persona) and identify the logical way they would go about searching for the information they want. In other words, content marketers have to understand the flow of steps that goes through their target persona’s head when searching for information online.Slide3

For example:

  1. Problem arise
  2. Persona identifies channels to obtain information: Google, Naver, Baidu and etc. (Depending on the geographical location, target personas can have different preference when conducting their search)
  3. Forming a question to ask
  4. Rephrasing the question to make a search query

Logically, we all know that search engines are not going to understand full complicated sentences. So the key here for us, is to understand how questions are being rephrased for search engines. That, is no other than the legendary, long tail keywords.

Inbound marketing is most effective when the correct content is served to the correct set of audience. When the searcher has the evident intent to look for ways to increase Twitter followers for his or her business. They are likely to search for  “How to increase your Twitter followers for business” or “How to increase Twitter followers quickly” instead of  “Retweeting relevant content through Twitter”. Sure, your post may suggest that retweeting relevant contents through Twitter is a good way to increase your followers, but the problem is that “Retweeting relevant content through Twitter” is not a common search query! Choosing good long-tail keywords are crucial to directing traffic to your website.

Choosing The Right Long Tail Keywords

Google Keyword Planner provided by Google Adwords, allows you to see an estimated search volume of the particular long tail keyword for each month. For instance, if you are targeting audience who wants to learn how to make an app, you know you want to include “how to make a app”, “make an app” and “how to make apps” to make your content more searchable. If your content specifically teaches how to make a game app, it is also advisable to include “game” in your long-tail keyword.

google-keywordplanner

The Cheatsheet To Picking Good Long Tail Keywords
No time to go through Google Keyword Planner for all your posts? Fret not, here’s a way to cheat. Make use of Google’s phrase suggestions to find out what are some similar phrases people are searching for!

cheatsheet
Looking for more SEO tools? Check out Twinword Writer:

With this plugin, you can now have the access to a rich bank of vocabularies, without having to leave the writing platform to search for synonyms in another window. Other highlighted features include:

  • Tone Analyzer – Automatically detect the tone of your writing and tell you whether you are being too positive, too negative, or neutral.
  • Auto Keyword Suggestion – Automatically detect the topic of your post and suggest a list of words related to your post that you have not used yet. (Use this feature to increase your SEO ranking score and to create high quality contents)
  • Word Count – Are you repeating the word “like” too much? See a list of the most used words in your post.

(Now available as a WordPress Plugin and a Web-based Software)

Twinword Writer WordPress Plugin
Twinword Writer Web-based Software

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