A set of long-tail keywords would sound something like “How to increase Twitter followers for business” or “How to monetize free mobile apps”. A good way to choose long tail keywords is by putting yourself in the position of your target audience (or your target persona) and identify the logical way they would go about searching for the information they want. In other words, content marketers have to understand the flow of steps that goes through their target persona’s head when searching for information online.
Logically, we all know that search engines are not going to understand full complicated sentences. So the key here for us, is to understand how questions are being rephrased for search engines. That, is no other than the legendary, long tail keywords.
Inbound marketing is most effective when the correct content is served to the correct set of audience. When the searcher has the evident intent to look for ways to increase Twitter followers for his or her business. They are likely to search for “How to increase your Twitter followers for business” or “How to increase Twitter followers quickly” instead of “Retweeting relevant content through Twitter”. Sure, your post may suggest that retweeting relevant contents through Twitter is a good way to increase your followers, but the problem is that “Retweeting relevant content through Twitter” is not a common search query! Choosing good long-tail keywords are crucial to directing traffic to your website.
Choosing The Right Long Tail Keywords
Google Keyword Planner provided by Google Adwords, allows you to see an estimated search volume of the particular long tail keyword for each month. For instance, if you are targeting audience who wants to learn how to make an app, you know you want to include “how to make a app”, “make an app” and “how to make apps” to make your content more searchable. If your content specifically teaches how to make a game app, it is also advisable to include “game” in your long-tail keyword.
The Cheatsheet To Picking Good Long Tail Keywords
No time to go through Google Keyword Planner for all your posts? Fret not, here’s a way to cheat. Make use of Google’s phrase suggestions to find out what are some similar phrases people are searching for!
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