Often times, I’ve heard from people who run AdWords campaigns or write blog post that they do very little keyword research. They just use the keywords provided in AdWords Keyword Planner or simply come up with keywords themselves. Yes, this may work, but why put it to chance.
Thorough keyword research is necessary for SEO or SEM success, but it can take a long time. If you are a startup company or have limited marketing budgets, you just don’t have any to spare.
Twinword Ideas is a keyword tool that speeds up the keyword research process. Instead of skimming through thousands of keywords, our A.I. can help you filter the list down to only a hundred or so that you can then manually select from.
Below is a step-by-step guide on ways to use our A.I. smart filters.
Type your product or service (not your brand name) into the Suggest tab search box and click search or press enter.
If you sell in local (physical) locations, you can use the “Local” user intent smart filter to narrow your keyword list down.
Move on to Step 3.
Move on to Step 3.
I need keywords for…
Move the minimum “Search Volume” slider up to get keywords with volume.
Move the maximum “Organic Competition” slider down to get less competitive keywords.
Move the maximum “Paid Competition” slider down to see cheaper keywords.
Move the minimum “Relevance Score” slider up to see more relevant keywords.
Use the Pattern “Include” / “Exclude” filters to only include keywords that have certain patterns and remove patterns you don’t.
Get keywords searched by users who are…
For keywords searched by top of the funnel users, select the “Know” user intent smart filter.
For keywords searched by bottom of the funnel users, select the “Do” and “Buy” user intent smart filters.
Long-tail keywords are highly specific keywords that have higher conversion rates, but lower volume. The user intent of these keywords are generally really clear.
Move the minimum “Word Count” slider up to see longer keywords.
After AI-powered filtering, the number of remaining 50-150 keywords versus the initial 2,305 keywords is a no-brainer. All you have to do now is to go over the remaining keywords and select the ones you want, move them to a new group and export your list.
You can export / download the your keywords in various formats including Excel (XLSX and XLS) and Comma-Separated Values (CSV).
The above is only a guide. There are many ways to slice this cake with this AI-powered knife. You can always mix and match to see which settings give you the best results. The goal is to filter keyword lists down to a manageable size so you can then go through the list in a reasonable time.
Go give this keyword research tool a try and do keyword research faster. There’s no more excuse not to do your research!
Check out other chapters in this series on keyword research
Chapter 1: Overview Of Keyword Research
Chapter 2: What Is User Intent
Chapter 3: What Are Long-Tail Keywords
Chapter 4: What is Keyword Difficulty
Chapter 5: Keyword Research Tools