Let’s image your business is related to college:
If you had a chance to run any search for popular and generic terms like “college” you are well aware of numerous results given by keyword tools. Even though the trendy keywords remain throughout different platforms, some of them are not only unique, but also have multiple variations. Examples vary from courses to scholarships to name a few.
One of the most widespread tactics for sorting out keywords at this stage is hand pick the ones you like the most and add them to the list (if your tool allows to do so), while another way is to download keywords in Excel and sort them offline.
Again, how time consuming this process is? (Let us know how long does it take you with twitter’s hashtag #keywordsorting)
Let’s suppose for this SEO campaign your focus is on college admissions only. In this case examples like “college major” are less valuable at this point (although can be perfect examples of LSI keywords).
How Target Relevance Can Help You?
The alternative way to complicated sorting is “target relevance” feature at Twinword Ideas. The main purpose is to help you identify the most relevant keywords to your search and filter out the rest. The technology behind target relevance make it possible to connect “price” with “sale” or “blue” to “color”.
Let’ s see if Twinword Ideas can shrink your sorting time:
1. As per usual keyword tool, input “college” to search bar
2. Input your target keyword to “Target Relevance” right below of “User Intent“. In our case it is “admissions”
3. Click “Apply” and see the results related to college admissions.
As soon as you got your target keywords, go ahead and export your suggestions! You can always go back and change your target relevance keyword. For example in case you want to target only “colleges in US” input “us” as a new keyword.
In one click you have two variations :
1) “What are the top colleges in the US” (perfect long-tail keyword!)
2) “Top colleges in USA”
Currently Twinword Ideas supports up to 40 languages and 200 locations for free, so you can do keyword research in your native language.
We understand how time consuming keyword research can be, however it is not a reason to completely abandon it from SEO checklist. Indeed, for our website pure keyword strategy contributed to the rise of this blog post to number 1 position on Google.
With numerous advanced keyword research tools, choose the one that fits your goals the most.
Twinword Ideas will mostly assist your keyword research process and creative blog generation. With target relevance it saves your time scrolling through the list and guessing whether that specific phrase is searched overall.
Put most time to content writing and let Twinword Ideas do the keyword research for you.
For more features of the first AI-powered tool, check our How It Works page.