The driving force for your blog is your readers, not SEO keywords.
One can hardly doubt, keywords have always been a powerful SEO force. Throughout the history, search engines witnessed misuse of keywords in blog posts with most unforgiving one being “keyword stuffing”. Putting all your energy and focus on using the same keyword all over your content can cost you visitors, as well as Google penalty. We are here to help you protect your blog content from keyword stuffing with these 2 tips:
As a blogger, you are striving to create an engaging content, that can resonate with your readers. Repeating one single keyword throughout your writing is a big red flag we suggest you avoid at all cost. Make the reading process smooth by incorporating synonyms and related phrases. It helps your reader not only effectively “digest” the content of your writing, but also search engines to evaluate relevancy.
Try this: Search for LSI (Latent Semantic Indexing) keywords at LSI Graph or if you prefer to stay focused on your blog without opening a new tab, try Twinword Writer Plugin for WordPress. Click any word in your text and get instant synonyms.
If these keywords are already your “best friends” then you are on the right track. If it is your first time finding out keywords can have tails, then you can find more information here . Do not worry, it does not bite! In fact, according to the marketing expert Neil Patel:
If you consistently publish in-depth content around long-tail keywords, you’ll see an increase in search traffic, attract paying customers, and grow your brand.
For example, you can include phrase like “How Many Words Does the Average Person Know” or its variations in the title and body of your written masterpiece.
Try this: Search for the phrase on Google Keyword Planner and Uber Suggest. You are just one step away from victory if you choose long tail keyword with Low Competition and High Search Volume. Also if you export data from Google Keyword Planner to Excel file, use this formula:
=LEN(A1)-LEN(SUBSTITUTE(A1," ","")) to get all your long-tail keywords sorted by the number of words used in phrase.
LSI Keywords are simply related keywords to the topic or your target keywords. Use them naturally of course. Including them will help signal to Google and search engines that what you are writing is relevant to the topic or keyword you are targeting.
Read more about what LSI keywords are.
So our lesson is simple. Write for your readers, not search engines. Natural language is essential for delivering your ideas and it is something most of us take for granted. Pursuing the goal for highest rank in organic search, we forget that our visitors are the ones contributing. Deliver an amazing experience for your readers and enjoy writing your blog post without stuffed keywords.
Share your thoughts below in the comment box or tweet us at @twinwordinc!