Long-tail keywords are longer phrases consisting of 3 or more words, that potential customers use to search for something very specific.
Giving an example, a long-tail keyword would sound something like “How to increase your twitter followers for business”. Where the searcher has the evident intent to look for ways to increase twitter followers for his or her business. They are not interested in any other information, such as “The most interesting tweet” or “The tweet with the highest number of retweet” to name a few. Which brings us to the next point of why choosing good long-tail keywords are crucial for search engine optimization (SEO).
“Inbound marketing is most effective when the correct content is served to the correct set of audience.”
Ever wonder why Google Analytics shows most of your audience dropping out after the first session of engagement with your blog? Of course there could be various contributing factors, “offer not enticing”, “content not persuasive” yadah yadah… But one big underlying factor is that, there is a discrepancy in the audience’s expectations and the actual information presented. As a wise content marketer, we want to ditch ambiguous keywords and focus on the specific ones which will get us the potential leads! We will take a look at one useful tool to help you choose the right long-tail keywords in the next section.
Choosing The Right Long-tail Keywords
Google Keyword Planner provided by Google Adwords, allows you to see an estimated search volume of the particular long-tail keyword for each month. If you are targeting audience who wants to learn how to make an app, you know you want to include “how to make a app”, “make an app” and “how to make apps” to make your content more searchable. If your content specifically teaches how to make a game app, it is also advisable to include “game” in your long-tail keyword.
The Cheatsheet To Picking Good Long-tail Keywords
No time to go through Google Keyword Planner for all your posts? Fret not, here’s a way to cheat. Make use of Google’s phrase suggestions to find out what are some similar phrases people are searching for!