Screenshots of Google Analytics Engagement

Why Do You Need Engaging Content?

Have you ever checked how many seconds a new comer is spending on your blog?

According to Site Meter stats, “the average reader spends 96 seconds reading the average blog.”

average-engagement

It is less than 2 minute to grab attention, not even mentioning to promote or sell. Google Analytics can show you exactly the average session duration if you click on Audience – Behavior – Engagement. 

At the exact moment of writing this blog post, there is probably same content generated with identical suggestions. The search for “engaging content” in Google already produces about 14 million results. Competition is on the rise and it is essential to nurture your readers.

How to Create Engaging Content?

Engaging content provides new fresh perspective. It is both up-to-date and also emotionally relevant. Draw attention of target audience with these 3 tips and keep them coming back for more.

1. Keep Up Conversation 

engaging-content-conversation

Most of the sources suggest the scenario of “writing to a friend”. It provides not only natural flow, but also make content more compelling. One way is to ask open ended questions to spark curiosity as you do it in everyday conversations.

The golden rule of engagement is to avoid dull content. Find out from copyblogger, how to turn bland text into sparkling online content.

2. Implement Calls-To-Action

engaging-content-call-to-action

Another technique to make your content more interesting and engaging is to input call-to-actions links. Rather than sale tool, consider CTA as a way to engage with readers and provide value.

Check top 4 CTA links and why Youtubers are the best examples to follow when it comes to call to actions.

3. Incorporate Visual Materials 

engaging-content-visuals

Final effective ways to instantly grab attention of your readers is to incorporate high quality engaging visual content at the beginning of the blog. Visual materials are not only limited to one image. You can include videos, infographics or graphs, that correspond with your topic. Check out here 5 best sites for free images. Simply download your high quality image and step up the game with these visual infographic tools for non designers.

Start making step-by-step changes to make content more engaging and do not forget to share your creation on social media channels. If you have more, feel free to share in the comment box down below.

Also, do you believe video embedding is the most efficient way to keep your audience on page?

Tweet us your ideas @twinwordinc.

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