Shorter posts are quick, easy and straight to the point, while long posts with endless paragraphs might be boring and challenging for readers to digest. However, if you can produce engaging long content, would not it be beneficial for SEO?
1. It Is All About Google.Hardly any topic on SEO is isolated from the influence of search engines algorithms. This case of content creation is not an exception. Google crawlers take the length of blog posts seriously, since longer content gives more keyword flexibility. In other words, as a blogger, you have more room to optimize the content with keyword variations by writing a piece of content with more words. Lengthy content means more headings, pictures and links, that you can optimize with long tail keywords or LSI keywords.
2. It Is All About Social Media. Diving into the basics of shared content on social media, longer content tend to perform better that short one, since more information equals more value. This rule applies only if the content is indeed high quality, unique and engaging. According to the research by BuzzSumo and Moz on Insights from Analyzing 1 Million Articles:
85% of content published (excluding videos and quizzes) is less than 1,000 words long. However, long form content of over 1,000 words consistently receives more shares and links than shorter form content.
Now when you are more or less convinced that long content dominates the short one, you are probably wondering how long is enough or what is a concrete number to wow both Google crawlers and your readers?
The answer is a length above 1,000 words.
You might be concerned if such a long post can be engaging enough to entertain your readers. Indeed, the readability score should be considered, since your goal is to provide information, that can be easily “consumed”. If your blog is based on WordPress, Yoast SEO plugin automatically assists you with readability score. You can easily improve the copy following the analysis guidelines.
Another way to make it easier for readers to follow your logic is to have a structured flow. Make sure to write subheadings and incorporate visual materials whenever possible.
2. It Is All About Keyword Research.
Finally, do not forget to optimize your copy with keywords, preferably LSI and long-tails. Along with the vast arsenal of keyword tools, give it a try for new LSI keyword generator from Twinword Ideas.
Twinword Ideas can help you
At the end of the day, it is all about PEOPLE, your audience.
Write for humans!
Let us know in the comments down below your thoughts on this topic!