Shorter posts are quick, easy and straight to the point, while long posts with endless paragraphs might be boring and challenging for readers to digest. However, if you can produce engaging long content, would not it be beneficial for SEO?
Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
Hardly any topic on SEO is isolated from the influence of search engines algorithms. This case of content creation is not an exception. Google crawlers take the length of blog posts seriously, since longer content gives more keyword flexibility. In other words, as a blogger, you have more room to optimize the content with keyword variations by writing a piece of content with more words. To make sure you stay on top of the search results page, you need to look beyond today’s tactics and focus on long-term strategies that will keep you on top of search results. Lengthy content means more headings, pictures and links, that you can optimize with long tail keywords or LSI keywords.
Diving into the basics of shared content on social media, longer content tend to perform better that short one, since more information equals more value. This rule applies only if the content is indeed high quality, unique and engaging. According to the research by BuzzSumo and Moz on Insights from Analyzing 1 Million Articles:
85% of content published (excluding videos and quizzes) is less than 1,000 words long. However, long form content of over 1,000 words consistently receives more shares and links than shorter form content.
Now when you are more or less convinced that long content dominates the short one, you are probably wondering how long is enough or what is a concrete number to wow both Google crawlers and your readers?
The answer is a length above 1,000 words.
You might be concerned if such a long post can be engaging enough to entertain your readers. Indeed, the readability score should be considered, since your goal is to provide information, that can be easily “consumed”. If your blog is based on WordPress, Yoast SEO plugin automatically assists you with readability score. You can easily improve the copy following the analysis guidelines.
Another way to make it easier for readers to follow your logic is to have a structured flow. Make sure to write subheadings and incorporate visual materials whenever possible.
Finally, do not forget to optimize your copy with keywords, preferably LSI and long-tails.A more advanced technique for getting your articles to rank well in Google is using Latent Semantic Indexing. Give it a try for new LSI keyword generator from Twinword Ideas.
Twinword Ideas can help you
At the end of the day, it is all about PEOPLE, your audience.
Write for humans!
Let us know in the comments down below your thoughts on this topic!