We have to admit that it is not an easy feat keeping up with Google’s search algorithm. Every year, their algorithm is being modified, upgraded and improved so many times that it is almost impossible to react and implement changes promptly.
Previously we talked about using long tail keywords for Search Engine Optimization (SEO). (Read: The Cheat Sheet To Using Long Tail Keywords) For the benefit of those who hasn’t read the post, we covered an easy way to selecting good long tail keywords from understanding searcher’s intent.
Long tail keywords optimization is not an unfamiliar term for marketers. But the fact is that having optimal long tail keywords are not sufficient to guarantee you a good SEO ranking! So what’s next?
This post, we will take a closer look and learn how to keep up with the new SEO favourite: Schema Markup.
What is Schema Markup?
Probably less heard of as compared to its counterparts, schema markup is, according to Kissmetrics blog, a set of code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
Deviating from searchers’ perspective, schema markup is extremely useful when it comes to telling search engine what this piece of information is about. For example, to mention the word “Apple” on your page using HTML, you may tag it as <h1>Apple</h1>. However, from search engines’ perspective, <h1>Apple</h1> simply gives the browser instruction to display the text string “Apple” in heading 1 format. The HTML tag does not give any information about what that text string means. “Apple” could refer to a type of fruit, or it could also refer to the technology company. A page with proper schema markup allows search engines to intelligently crawl and display relevant content to the searcher.
Schema Markup = HTML + Microdata (Semantic Vocabulary)
No fret about having to learn a whole new set of coding in order to integrate schema markup in your webpages. The integration can be as easy as adding additional semantic vocabulary to your HTML codes! The website for schema markup: schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!
Follow the integration of schema markup, the information/data on your website will be classified in a structured format, not just benefiting your SEO ranking, your potential lead can now see in the SERPs what your website is all about, what products do you provide, what is your pricing model, where are you located in the world and etc. Think of schema markup to be like a pocket information card containing all the crucial data of your business.