Every businesses that has online presence and does content marketing wants their content to spread far and wide. We would expect that the more the better, quantity precedes quality right? However, recent announcement by Google has proved that this is not true. (Read: SEO Myth Debunked)
So what is the one golden rule to keep writing for your business?
The internet is the world wide web and like the name suggests, it is indeed wide, but also crowded. Imagine a single very large spider web, but overcrowded with spiders. That’s what the internet actually looks like these days. Because of this, it is hard to find your page buried among other sites with similar content, more specifically, similar keywords.
Things have changed and we have come a long way from the days when one could type a few keywords included in your page into a search engine and your page would be one of the few results that show up.
Due to the overwhelming flood of sites these days, big search engines like Google and Bing have a different approach. Big search engines are no longer only matching keywords anymore, they are matching related concepts and topics. Thus, we need to show them that we are relevant.
“To get ahead in this new search, we need to use a diverse set of related keywords including long tail keywords. We need to stop repeating the same words over and over again and expand our vocabulary.”
To get ahead in this new search, we need to use a diverse set of related keywords. We need more long tail keywords (sets of keywords that more specifically describes your product or content and are better at leading to conversions). We need to stop repeating the same words over and over again and expand our vocabulary. (Read: How To Use Long-Tailed Keywords For SEO)
So the next time you write your content, try using a more diverse set of words to describe your product, service, or content. Some examples would be “lawyer” and “attorney”, “dentist” and “oral surgeon”, and “SEO” and “inbound marketing”. Spending time on using many different words will help you increase the chance you are found by users searching with words other than the popular keywords or with more specific long tail keywords.
There is a common notion that the average English-speaking adult knows between 20,000 and 30,000 words. Recently, there was a research publication about an analysis report of 10 years worth of Wall Street Journal newspapers. It reported that after removing duplicates and names, only less than 20,000 unique words were used.
So unless you are William Shakespeare, who had an incredible command of words, (His masterpieces combined used over 25,000 unique words) or if spending time on finding synonyms is a luxury you don’t have, check out Twinword Writer. This content generating platform is a great tool for content marketers who wish to get instant related or alternative word recommendations while writing.