How Online Thesaurus Can Benefit Keyword Optimization?

Power Thesaurus screenshot

Every digital marketer is looking for ways to diversify the content and make blog posts as engaging as possible. However, even the most skilled writer needs some inspiration from external sources. In this digital era, writing overall can not be imagined without auto-grammar checking tools, like Grammarly or writing platforms, like Evernote. When it comes to SEO optimized blog post, do you need a writing tool? In other words is there a need for thesaurus to produce high ranked piece of content? 

1. Why do you need thesaurus? 

Imagine you are writing a new draft for corporate blog and end up repeating the same phrases multiple times in the copy. In this case, thesaurus is a handy tool to diversify your content. There are 2 main advantages to this process:

1) You can express your thoughts better with the new word and convey more precise meaning to your readers

2) Through thesaurus you can find out new word, that can reflect popular search query among your potential customers

Utilizing these benefits, you are constantly in the process of learning, even when you write a regular piece of content. As “makers” of the tools or programs, we often fall into the trap of expressing the product in terms, close to our own understanding. Marketers are there to make technical terminology more clear and concise for the general audience. Thesaurus, then is a handy tool.

Another benefit of the thesaurus is its multi-function. Apart from checking the meaning of the given word, you can easily check related words and synonyms.

Thesaurus generates a list of synonyms, that can be sorted by relevance, complexity and length. Instead of using “creative solution” over and over again, try something like “innovative” or “original”.

thesaurus Another comprehensive thesaurus, that provides crowdsourced synonym suggestions is a quick way to find related words. Since “Power Thesaurus” is built by community of writers, it better reflects the user intent, which is so critical for optimized blog posts.

power thesaurusAs online writers, we are looking for ways to deliver the message across our posts in the most precise and cost-effective ways. Time management is one the most widespread obstacle for bloggers. It takes not only inspiration, quality SEO content to produce a blog post, but also commitment and dedication.

To save time on checking online thesaurus, you can utilize visual representations to make the process more creative. According to Hubspot’s article on “19 Reasons You Should Include Visual Content in Your Marketing“:

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

1. Visual Thesaurusvisual thesaurus

The name of the tool explains it all. Look up for word suggestions in 3D format along with the definitions for nouns, adjectives, verbs and adverbs.

2. Twinword Ideas

twinword ideas graph Twinword Ideas is another tool to visualize your related terms in a word graph form. Check how semantically related the words are by clicking on “Graph”

What is the relation with SEO? 

Related terms are the key in optimized blog posts. In today’s SEO game for high rank, high search volume and low competition is not the only determining factors. Relevancy is another important criteria to take care of, since user intent is becoming more and more important.

Whether you choose a traditional thesaurus or visual one, make use of the mentioned above tools to help you write rich content for your users and rank high on Google. 

Let us know your favorite thesaurus tools in the comments down below!

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