Incorporating LSI keywords in content optimization strategy is one of the most popular suggestions from digital marketers and SEO experts online.
First, what are LSI keywords? LSI stands for latent semantic index. It is just a fancy way to say words that are highly related to your target keyword. During your keyword research process, you often consider search volume and competition statistics. However, each keywords relevancy is important to look at. If your blog post contains many words that are often related to your target keyword, search engines will think your highly related.
These magic words are not part of your ordinary keyword research process. Not anymore.
If you do care about the user intent as much as ranking high on search engines, then consider including LSI keywords in your blog posts.
Reason 1 for search engines:
Since LSI keywords reflect user behavior, there is a high possibility of higher rank on Google. If we break it down, online web users search information online using various queries.
For example, let’s run the search for “morning exercise” through LSI keyword tool, Twinword Ideas:
As you can see the results contain not only the exact matched “morning exercise”, but also semantically related words. For example your audience might be also interested in morning cardio workout or wake up exercise.
The point is, do not limit your content to one single keyword repetition over and over again. Follow your target users intent and answer to questions your user is searching for.
If you naturally incorporate LSI keywords into your post, then Google crawlers will determine the relevancy of the content.
As the result, you can check within one blog post what type of queries brings you the most clicks and impressions by checking the data in Search Console.y checking the data in Search Console.
Reason 2 for users:
Multiple SEO sources online advise to optimize the body of content by inputting keywords. Indeed, this method has proven to work effectively both for readers and search engines only in case of natural use. Focusing too much on keywords can cost you a penalty on Google.
But how much is too much?
Keyword stuffing is not an answer to your content strategy, since low ranking and Google threat is unavoidable. Keyword density in this case determines the frequency of the target keyword. One of the most important characteristics of blog content optimization is to never focus solely on one single keyword.
LSI keywords in this case save your content from too much redundancy and repetition of the same word over and over again. In the above example, if you have healthy lifestyle advocate type of business, publishing about morning exercise, you can also include related words and synonyms, like healthy diets. So incorporate LSI keywords to reduce high keyword density and create easily-digestible posts.
Tools that deal with LSI keywords work differently from another keyword tools, especially from the technical side. There are two types of suggestions: matched and related.
With UberSuggest’s auto complete feature, you can see “morning exercise” along with all suggested results. The technology behind the software approaches the matched pattern.
Now that you know two reasons to incorporate LSI keywords in your copy, take a look at tools to help you out.
1. LSI Graph
LSI Graph provides a quick overview of semantically related keywords: The power of this tool is in its simplicity and direct value. Marketers, bloggers and anyone interested in SEO are turning to this tool to get the related keywords. Nothing more. No distractions with search volume or competition. Quick and easy.
2. Twinword Ideas
This tool combines the suggestions of LSI keywords as well as long-tail keywords. Along with suggesting new keywords and its statistics, this tool allows you to check the profitability of your any keyword of your choice keyword.
If you are drafting your next blog post at this exact moment, take a break and check the LSI tools mentioned above. You will instantly see how many related topics and concepts you can cover in one post. The magic trick is to use these words naturally.
How do you incorporate LSI keywords in your blog posts and what tools do you prefer?
Let us know in the comments below!