Laptop on lap

“Hey Joseph, do you know which country has the highest happiness index?”

“I’m not sure, why not Google it?”

We are so familiar with the wonderful search service Google provides that we are replacing the word “search” with the brand name itself. But because of this association, the term “search” is often being generalized and misunderstood.


Google is a Search Engine and according to,

“Search Engine is a computer program that searches documents, especially on theWorld Wide Web, for a specified word or words and provides a list of documents in which they are found.”

There are however, different steps in a search process, in which we utilize more than one form of search to complete the task. That brings us back to the subject of this post: Search Engine VS Browser Search Tool, what is the main difference?




Bing, like Google, is a Search Engine. As shown in the picture above, a search query is input into either box on the Search Engine’s home page ( or Some other popular Search Engines include: Yahoo, Ask, DuckDuckGo and Aol.




The above shows the results page generated by the Search Engine. (In this case, we are using the example from Bing) Going back to the definition of Search Engine, it searches the web for a list of web pages with content that matches the search query. As far as the Search Engine is concern, it has done its job once it has served the different links to various web pages to the user.

Once we click on one of the web page link, we are very much “on our own” to look for the specific information on the page. This is when the Find-on-page tool, also commonly known by its keyboard shortcut CTRL + F is useful.

BrowserSearchTool The Browser Search Tool (aka Find-on-page tool) allows users to look for specific information on the page itself. In other words, the page has to contain the information in order for the user to execute a successful search.

The Browser Extension Search Tool (Twinword Finder) is an add-on tool to enhance find-on-page experience. Read more about the differences between Browser Extension Twinword Finder and Native Browser Search Tool here. 

Its not too complicated, really! Just think of Search Engines as the first step to kickstart your research, and a Browser Search Tool as a secondary search tool when you are going through the contents of each web pages.



Cindy Kang
Cindy Kang
SEO Marketing Consultant at Twinword, Inc.

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