Every business that does digital marketing wants to provide good content and be search engine optimized. There was even a joke that goes “the best place to hide a dead body is on the second page of Google’s search results”.
As a content marketer, you may have read hundreds of articles about mastering the art of SEO, trying to figure out the ways to maximize your SEO score on Google. Is there really a “one best way” to write content to increase our searchability?
Before we go on, let’s talk about the generalization of how to maximize your SEO score on Google: Write keywords. Write a lot of keywords. Stuff your content with those important keywords!
Well let’s just say that generalization is not entirely wrong, but using only exact keywords to communicate with Google’s page crawlers is a technique of yesteryears. Google uses latent semantic indexing (LSI), which was conceived around February of 2004 and became more and more prominent within search through every update. (Hubspot, 17 SEO Myths to Leave Behind in 2016)
This is a special type of indexing where the LSI crawls, identifies and combines words or phrases associated with the keywords, and indexes them under the keywords of that page. Which means to say, apart from exact keyword matches, LSI also looks for synonyms and related terms to your target keywords. Similar to the technique of Semantic Search, Google are moving towards understanding searcher’s intent instead of simply matching the keywords of the search query.
Writing High Quality Content For Intended Users
Search engines of the future are programmed to semantically understand contents, hence the using of synonyms and related terms will in fact, be a better way to increase your searchability ranking in oppose to re-emphasizing (or overusing) and stuffing your content with repeated keywords.
Find out how to produce better contents with Twinword Writer, an online writing tool that provides suggestions for synonyms and related terms. Writing shouldn’t be boring. Entice your audience, make your article interesting for them to want to read on!