There are numerous ways how you can increase website traffic: referrals, monthly email campaigns, social shares on Facebook and so on. SEO is a completely different story with its own specific strengths and weaknesses. The main idea of the marketing approach in today’s digital age is putting the user first. You can argue, that throughout the years it has always been customer-centric, but you would agree that mostly now with a shift in millennials behavior online, your customer is indeed a number one priority. Then how SEO, an optimization for search engines, can have a human voice behind its technical algorithms, crawlers and rankings? Dive into 5 on-page SEO techniques that put customer first and increase your website rankings.
According to SEO ranking factors for 2017, content still hold its strong position among links and RankBrain in search marketing. It ultimately attracts the customer as the first step of the acquisition tunnel. With numerous articles available out there, user hunts for both unique and worth-sharing content. Online studies already proved the power of longer content, as it has broader approach in terms of information, keywords and benefits to user. Thus the behavior follows the pattern: reading engaging post, extracting valuable insights and sharing it on social media.
From search engines perspective, the more specific your answer is to the user intent, the higher your chances to rank high. With longer content you give Google bots more relevant keywords to crawl and determine the page rank.
According to NeilPatel’s blog, the verdict is 2000+ words in high-quality blog post.
It also helps with dwell time which is the amount of time before a consumer hits the back button after landing on a page of the website. Longer content that are high in quality and engaging will make people want to stay longer on the webpage and read more.
Look at brief check list to monitor the health of website title tags:
If you create a title without considering keywords, you are missing out on ranking opportunities. Google determines the content of page from the title tag, so make sure to accurately describe your content. From the user perspective, recall your search behavior on Google. As soon as you hit “enter” or search you are skimming through the first three results taking a closer look at titles. The more targeted and thrilling the title is, the higher the chances of click.
Use modifiers in your title. Modifiers are descriptive words that are used with primary keywords. This lets search engines know to return the most relevant webpages that contain related content. Some examples of modifiers are titles that start with “how to”, “solutions”, “best”, “guide to”, “of year” or “review of”. You can use a keyword tool that has a pattern filter to quickly get keyword suggestions by pattern.
Another major ranking increase factor is H1 tag. Google checks h1 the same way it does with title tags, so be ready to optimize this part of your page too.
Remember, only one h1 tag is possible on web page. So make sure to write a welcoming descriptive message for your users to see at the first place.
Images are essential third factor for content optimization. In this fast paced environment, visual materials are quick to process and appeal more to users compared to endless paragraphs of text.
Your input will be reflected both from computer and human sides. Every image on your page need alt-tag descriptions. For Google it is essential to extract the keywords and associate photo with the phrase. While screen readers can benefit from your description, since no image can be seen.
Including LSI keywords in your content will help Google and other search engines better understand your relevance to a topic. To refresh your memory, LSI keywords or latent semantic indexing keywords are simply keywords related to the topic your page is about.
More and more, search engines are looking for more of a topic match instead of a keyword match when returning search results. How they do this is by looking for LSI keywords. The idea is that you would just naturally include these related words as you write about a specific topic. Say for example you have a seo consulting site. You would naturally include the following related words.
consultant internet marketing seo
seo marketing consultant
seo consultant company
top seo consultants
seo internet marketing expert
seo internet marketing services
These keywords are relevant and helpful for Google to extract information. With that in mind, it also never hurts to use keyword tools that can show you LSI keywords in case you miss anything. However, always keep in mind the user and use them in a natural way. A keyword tool that I use to lookup LSI Keywords is Twinword Ideas, which can show you LSI keywords in a visual word map / graph.
What does it mean to be mobile friendly? It means that the website or webpage is responsive or adaptive to mobile devices. Sometimes if the webpage is not responsive, there will be a separate mobile website (eg. “m.mywebsite.com”). In 2015, Google started penalizing websites that were not mobile friendly. Having your website mobile friendly is important because consumers are always on their devices searching for products or services. If the site is not optimized it could lead to a bad user experience. In 2012, Search Engine Land reported that mobile traffic resulted in 15% of all traffic and 55% of all searches were from mobile devices.
Outbound links are links on your website that point to other domains. An example of an outbound link is Example Website, which you can click. When you link to other domains by blogging, it helps search engines understand what your page is about. Having more related and high quality outbound links on your website can help increase your rank by having your site recognized as trustworthy and of high quality by search engines. Here are some of the things you should consider while doing outbound linking: link to relevant blogs, no link farms (part of a private blog network), and avoid too many outbound links. At the same time, as you are including links to other sites, you can try to contact them and let them know. In doing so, they may find ways to include a link to your site on their page also.
Internal links are links that go from one webpage to another within the same domain. These links are useful because they allow users to navigate through a site. An example of an internal link would be including our own website Twinword. Internal links can also help you promote other products or services.
Having multiple social media accounts can be a powerful tool for your webpage. Having a Facebook, Twitter, Linkedin and an Instagram account is one of the basics of promoting your website. A tool that can help you keep track of multiple social media accounts is called Hootsuite. Through this tool you can mange different accounts one one single platform.
Customizing your shareable links can help in promoting your product or service. Adding code for a Twitter card could be beneficial to your website in where promotion for products would be more noticeable through social media. Having a Twitter card (or Facebook Open Graph code) included in your web page will allow you to control the text and images that show up when people share a link to your page on social media. There are different types of cards but they all allow you to go over the 140-character limit and attach media screenshots when you share a post. In addition, you can see how your Twitter card looks by searching up your URL on the card validator tool.
Optimizing your site’s loading speed is one of the factors search engine look for when ranking websites. Google has said that page loading speed is an SEO ranking signal. MunchWeb found that 75% of users would not re-visit websites that took longer than 4 seconds to load. If you want to know your website’s load speed, you can use GTMetrix to check.
You can judge for yourself if these suggestions are helpful in search engine ranking. Indeed, content optimization does contribute to the google search keyword ranking and the cost effective investment on content SEO can be a solution for companies with tight marketing budget.
If you learned new SEO techniques from this blog post, tweet us on @twinwordinc or leave a comment down below.