There are numerous ways how you can increase website traffic: referrals, monthly email campaigns, social shares on Facebook and so on. SEO is a completely different story with its own specific strengths and weaknesses. The main idea of the marketing approach in today’s digital age is putting the user first. You can argue, that throughout the years it has always been customer-centric, but you would agree that mostly now with a shift in millennials behavior online, your customer is indeed a number one priority. Then how SEO, an optimization for search engines, can have a human voice behind its technical algorithms, crawlers and rankings? Dive into 5 on-page SEO techniques that put customer first and increase your website rankings.
1. Write Longer Post
According to SEO ranking factors for 2017, content still hold its strong position among links and RankBrain in search marketing. It ultimately attracts the customer as the first step of the acquisition tunnel. With numerous articles available out there, user hunts for both unique and worth-sharing content. Online studies already proved the power of longer content, as it has broader approach in terms of information, keywords and benefits to user. Thus the behavior follows the pattern: reading engaging post, extracting valuable insights and sharing it on social media.
From search engines perspective, the more specific your answer is to user intent, the higher your chances to rank high. With longer content you give Google bots more relevant keywords to crawl and determine the page rank.
According to NeilPatel’s blog, the verdict is 2000+ words in high-quality blog post.
2. Create Unique Title
Look at brief check list to monitor the health of website title tags:
If you create a title without considering keywords, you are missing out on ranking opportunities. Google determines the content of page from the title tag, so make sure to accurately describe your content. From the user perspective, recall your search behavior on Google. As soon as you hit “enter” or search you are skimming through the first three results taking a closer look at titles. The more targeted and thrilling the title is, the higher the chances of click.
3. Optimize H1
Another major ranking increase factor is H1 tag. Google checks h1 the same way it does with title tags, so be ready to optimize this part of your page too.
Remember, only one h1 tag is possible on web page. So make sure to write a welcoming descriptive message for your users to see at the first place.
4. Add Image-alt Tags
Images are essential third factor for content optimization. In this fast paced environment, visual materials are quick to process and appeal more to users compared to endless paragraphs of text.
Your input will be reflected both from computer and human sides. Every image on your page need alt-tag descriptions. For Google it is essential to extract the keywords and associate photo with the phrase. While screen readers can benefit from your description, since no image can be seen.
5. LSI Keywords
Moving on to the actual content on your page, remember to write in organic or natural way, without stuffing keywords inside your copy. Instead you can utilize LSI keywords to diversify the keywords. For example, “seo consulting” has various forms, that are relevant and helpful for Google to extract information.
consultant internet marketing seo
seo marketing consultant
seo consultant company
top seo consultants
seo internet marketing expert
seo internet marketing services
Indeed, content optimization does contribute to the google search keyword ranking and the cost effective investment on content SEO can be a solution for companies with tight marketing budget.
Finally, for your on-page SEO to be fully fruitful, do not forget to share the information on social media channels!
If you learned new SEO techniques from this blog post, tweet us on @twinwordinc or leave a comment down below with your favorite on-page SEO tool.