What To Post On Social Media Channels Beyond Blog Posts?

Various social media logos

Are you being too pushy with self-promotional content on social media? 

If your Facebook or Twitter page reflects your blog posts only, you might want to reconsider your social media strategy. As much as you need to share the company blog content to the rest of the world, you also should consider other mediums.

Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.

This quote from Mark Cuban reflects on social media as a way of communication even if you are also present on Pinterest, Instagram, Google+, Linkedin or Snapchat. So use social media platforms for engagement, beyond posting your blog posts.


1. Share Trendy Content

Even though your social media page represents your business and products, there is no constraint to share content beyond your brand. The beauty of social media platforms is in engagement and conversations with the rest of the world. Make your content diversified by sharing relevant trendy content on your social page. It is a powerful indicator of your interests and values as a brand, as well as exposure to other brands.

The key take away is to diversify your promotional content. You can check latest trending topics by visiting “Trends” on Twitter or checking tools to generate trendy hashtags and keywords.

2. Value People Behind The Screen

One of the most common mistakes a social media brand newbie is turning Facebook or Twitter into an automated robot. Even with comments, likes and shares, something feels wrong with the content that looks so artificial day by day.

For example, pushing blog posts will often offset your customer, if only these are the only content on your social media. Your user will have a tendency to perceive your brand as a content factory.


To avoid this, bring some personal touch to your regular postings. People connect to people, much more than they connect to the piece of information. Human interaction here is a key. Even in the digital world.

Occasionally share pictures from your meetings or any behind scenes from your product development process. Do not be afraid to have it humorous! People like a pinch of laugh and positivity. Inspire people through your work!


Source: Medium Corporation 

3. Share The View From Opposite Side 

Did you know, that nearly 70% of consumers rely on online reviews before making a purchase? For millennials especially, the reviews from friends carry a lot of weight. What is most surprising is that millennials do trust strangers and have the social responsibility to share the feedback. The statistics on this topic is endless. In other words, millennials trust people over brands. Utilize this customer behavior and repost or retweet the user’s comments. Make your potential customers get information from existing ones.

One of the examples is from Twinword Writer plugin on WordPress. Why not share on Twitter and thank a user?


4. Creative Thank You 

Finally, if you have good news, do not hesitate to share it with your followers and subscribers. Especially if you reached a significant milestone. Surpassed 5,000 monthly users? Thank your users in a creative way. Incorporate video, gif or just image to show gratitude on social media.[blocks layout=”layout1″] [block background=”#ffffff” text_color=”#999999″ rounded=”true” shadow=”true”]Cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continuously. And because all things have contributed to your advancement, you should include all things in your gratitude  –Ralph Waldo Emerson


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Now it is your turn to establish connections with followers and keep the conversation going!

So what do you usually post on social media beyond blog posts? Share in the comments down below or tweet @twinwordinc.

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