American vs British English

March 6, 2016
Screenshot of Twinword Graph

Culture Code For Marketing

Culture code affects the way people think, conceptualize and make buying decisions. If your business is dedicated to selling to the international market, you may want to integrate culture code into your marketing strategy. Understanding the way people around the world live may help you to devise practices thats are effective to […]
May 27, 2015
Screenshot of Twinword Graph

Crisp – Food or Sound?

If you take a closer look at the spider-shaped word graph below, you will probably notice that a dividing line runs across the middle portion, separating crisp as a sound and a kind of food. And let me explain why that is so. Crisp, according to Oxford Dictionary, is a wafer-thin slice of […]