Market Cannibalization

November 3, 2015
Apple with teeth biting another apple

Market Cannibalization

Image credit of betanews.com Have you heard of the term Market Cannibalization? While it is uncommon within small companies, there are common cases of big brands market cannibalizing their own products in the process of new product launches. As the term “Cannibalization” suggests, Market Cannibalization happens when the introduction of a new product causes […]