Targeted Marketing

November 3, 2015
Apple with teeth biting another apple

Market Cannibalization

Image credit of betanews.com Have you heard of the term Market Cannibalization? While it is uncommon within small companies, there are common cases of big brands market cannibalizing their own products in the process of new product launches. As the term “Cannibalization” suggests, Market Cannibalization happens when the introduction of a new product causes […]
August 28, 2015
Screenshot of Chrome Web Store

Growth Hacking: Targeting Users of Similar Chrome Extensions or App

Are you finished with your Chrome Extension or App? Is it in the Chrome Web Store? Okay, now how do you get others to see how great your app is? The following is a quick practical guide to only a single way to expose your app. There are other ways like utilizing […]