Omit Needless Words caption

Have you ever wondered if all words in your blogs are equally making your message strong? Readers online search for quick answers to questions and expect easy-to-understand type of writings. However, in some cases, we overwhelm readers with unnecessary words. Check below 4 redundant words you should eliminate from your copy! 




One of the most common words we use in our conversations is “very”. When we try to convey that something is “very” interesting or “very” expensive, we simply emphasize the adjective. However in writing, the word “very” does not convey enough information. In other words, the meaning of your sentence will not dramatically change if you omit “very”. In case you would like to magnify the certain word, try to use synonyms to “very” or replace the phrase with one word.


2. Is/Are/Was/Were/Am

It is not surprising that passive voice is not the most reader friendly form of writing. Nevertheless, we often reverse the subject with object. Remember, that passive voice tense requires more effort from readers to “digest” the information. Indeed, not every sentence should be written in active voice, however if there is a clear, “straight to the point” form of sentence, your reader will thank you for clear message.


3. I believe/I think/I feel

Personal touch can be extremely beneficial depending on your type of writing. However, the effect is questionable, in case your message lacks confidence. If you are a blogger, you might want to omit phrases like I think, believe or feel. The primary reason is that readers are perfectly aware that if you an author of this blog, the writing express your thinking. Another reason is related to the impression you give to your audience. These words switch focus from the message to the author. Start applying this change with your email content! Check this “Just No Sorry” plugin, that pin points words, that constantly “diminish your voice”. The plug-in will underline the following words and phrases: “Just,” “Sorry,” “Actually,” “I think,” “Does that make sense?” and “I’m not an expert.”


4. Seem

Another word that might undermine your statement is “seem”. The confidence level is dropping down, since you are not sure about the real facts. Instead of “seem”, let people know how it is really is.

Indeed, writing requires attention, effort and time. Make your writings clear and easy to understand with Twinword Writing. We challenge you to paste your recent blog post into the editor and on the right menu select first button “Semantic Highlighter”. You can check how many times you used words like “very”  or “really”.

Share your results with us on Twitter!




Team Twinword
Team Twinword
Based on text analysis technologies, we developed Twinword Ideas to help marketers filter and select relevant keywords faster. Just by moving some sliders, users can get high-quality keyword lists for successful content marketing and paid search marketing campaigns.

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