Last year Google officially confirmed, that mobile search usage has exceeded the desktop, as it was predicted back in 2014. Now more and more online users all over the globe are turning to smartphones and tablets to find information online. Indeed, according to comScore’s Global Mobile Report: “9 in 10 Millennials have smartphones, spending an average of 50-100% more time on mobile than on desktop today.” Thus if you want your content to “strive” further, make sure your website is optimized for mobile.
2. Social Media Friendly:
Have you ever typed a company name in search bar on Google and received: company name – Facebook, company name – LinkedIn or company name – Google Plus? If so, you just witnessed blurred line between SEO and social media. Shares and likes across main channels help Google evaluate credibility of a website. So do not hesitate and boost up your social presence. There is a big advantage if visuals (infographics or video) would be present within your content. It will instantly grab attention and make the visit to your website more memorable. Also do not forget to incorporate “social” in the headlines of your content. (You can get fresh ideas on catchy titles from Buzzfeed)