Every writer, marketer, blogger wants their content to spread far and wide. We would expect that better content gets better exposure. However, this is not always true. One of the reasons for this is three letters we hear way too often. SEO. Yes, we all know it. Search Engine Optimization. Let’s dive in.
Imagine a single very large spider web, but overcrowded with spiders. That’s what the internet actually looks like these days.
The internet is the world wide web and like the name suggests, it is indeed wide, but also crowded. Imagine a single very large spider web, but overcrowded with spiders. That’s what the internet actually looks like these days. Because of this, it is hard to find your page buried among other sites with similar content, more specifically, similar keywords.
Things have changed and we have come a long way from the days when one could type a few keywords included in your page into a search engine and your page would be one of the few results that show up.
Due to the overwhelming flood of sites these days, big search engines like Google and Bing have a different approach. Big search engines are no longer only matching keywords anymore, they are matching related concepts and topics. Thus, we need to show them that we are relevant.
Big search engines are no longer only matching keywords anymore, they are matching related concepts and topics.
To get ahead in this new search, we need to use a diverse set of related keywords. We need more long tail keywords (sets of keywords that more specifically describes your product or content and are better at leading to conversions). We need to stop repeating the same words over and over again and expand our vocabulary.
So the next time you write your content, try using a more diverse set of words to describe your product, service, or content. Some examples would be “lawyer” and “attorney”, “dentist” and “oral surgeon”, and “SEO” and “inbound marketing”. Spending time on using many different words will help you increase the chance you are found by users searching with words other than the popular keywords or with more specific long tail keywords.
If spending time on finding synonyms is a luxury you don’t have, check out Twinword Writer. This writing platform automatically recommends alternative words that are related to your content as you write. If you use WordPress for your blog, go ahead and check out our new WordPress plugin version.
Share your thoughts with us on how you define a good content in the comment box down below!