Tags VS. Hashtags: We know it sounds confusing.
What is the difference between tags, hashtags and categories? As if that wasn’t confusing enough, there has to be different social media platforms like Twitter, Facebook, LinkedIn, Google+, Instagram and so on, to add on to the complication. Can my Twitter hashtag be found by conducting a similar hashtag search on Facebook and vice versa? Is there an expiry date to tags? How can I utilize hashtags, tags and categories for Search Engine Optimization? Let us address each question in detail.
The difference between Tags, Hashtags and Categories.
The differences between tags, hashtags and categories aren’t always very clear.
According to the dictionary, a Hashtag is:
A (#), keyword
Tags are far more specific and detailed than categories, such as a specific movie genre, artist, marketing technique, and so on. Basically, tags are labels attached to your blog post.
To summarize, a hashtag is a tag with a hashmark that is used within social networking websites such as Twitter. Tags and categories, on the other hand, are used for blogging purposes. While categories are supposed to give structure to the site, tags are very specific for each blog content and more unique.
Find out more about Tags and Categories.
Can my Twitter hashtag be found by conducting a similar hashtag search on Facebook and vice versa?
How can I utilize hashtags, tags and categories to increase SEO?
While it is really important to make full use of the correct hashtags and tags for SEO, it is also important to keep in mind that too many hashtags and your posts (regardless of which social media platform they are on) will start to look spammy. Here are some summarized tips for takeaway:
- Select good broad tags with high SEO scores for your content. (It is important not to assume which keywords are good based on your own judgement. Utilize a free keyword research tool to find popular search terms.)
- Research on which are the trending hashtags for each social media platform. (Take note that hashtags are timely)
- Categorize your posts in simple yet concised categories for easy website navigation. (For example at Twinword, we classify our posts under FAQ/Company Information, Marketing, Semantic Search, Technology Talk, Technical Stuffs, Infographics, Writing, Miscellaneous and etc.)
- Exploit text understanding APIs for tags suggestion. (Topic Tagging API, Text Classification API)