User Intent

November 23, 2016
Google Search Example

The Different Types of User Intent

Different schools of thought have different ways of grouping and naming them. Some classify them into broader categories. Some narrower. However, the overall categorization of user intent of web search queries tend to follow the same clusters. What is user intent? User intent or query intent is what the user wanted when he/she typed their […]
November 1, 2016
User Intent with search bar

What Does User Intent Mean in Search Marketing?

When you type a query in Google Search bar, what is your intent? For example, is your intent same for “Pizza Hut” and “Pokemon Go”? In most cases, with “Pizza Hut” keyword, you would look for pizza place near your office or look up the phone number for delivery. While the intent for “Pokemon […]