July 4, 2017
scramble keyword pieces

What Does LSI Stand for and What Do These Keywords Mean?

What are LSI keywords? LSI keywords (latent semantic indexing) are keywords that are related to your primary keyword. They are not synonyms but homonyms (similar in meaning). For example, if a website is talking about Apple, how do search engines know if the website is talking about the brand or the fruit? […]
June 29, 2017
research papers and books

Long Tail/Short Tail Keywords and How to Find Them

What Are Long Tail Keywords? Long-tail keywords are terms that are more specific. They usually contain four or more words which more clearly specifies what the consumer is looking for and/or their intent. The more specific keywords you add to your product or website, you are likely to get more qualified customers […]