Joseph Shih

May 10, 2018
Screenshot of the Client Keyword Brainstorming Template

How to Brainstorm Keywords with Clients – Google Sheets Template

When working with a new client or project to come up with seed keywords, understanding your client’s customer persona is key. No one knows their ideal customers better than they do. This understanding is necessary for the start of any keyword research and thus it is important to sit down with your […]
April 17, 2018
Twinword Ideas Animated GIF AdWords Paid Competition and Relevance Filters

Fastest Way To Find The Best Keywords For SEO or SEM

Often times, I’ve heard from people who run AdWords campaigns or write blog post that they do very little keyword research. They just use the keywords provided in AdWords Keyword Planner or simply come up with keywords themselves. Yes, this may work, but why put it to chance. Thorough keyword research is […]
February 7, 2018
The Google Network, Search Network, Display Network

AdWords: Google Search Partners List 2018

When using Google AdWords Keyword Planner, you have probably noticed that in the Targeting settings, you can select either “Google” or “Google and search partners“. Who are these search partners exactly? If you are running an AdWords keyword campaign or doing keyword research for your SEO campaign, understanding the difference between “Google” […]
December 14, 2017
It's not an alt tag

You Don’t Need An Alt Tag! You Need An Alt Attribute.

Often times, marketers might get a technical term wrong. Sometimes when enough people call something by an incorrect name, that incorrect name becomes an accepted norm. It’s even possible that this incorrect name become so prevalent that the correct name sounds foreign and becomes lost. This is the case with the image tag’s […]
November 26, 2017
Before and After Using Google Tag Manager

What Is Google Tag Manager? Do I Need It For My Website?

What is Google Tag Manager? Google Tag Manager is a way for marketing teams to have more control of the tracking codes embedded into websites. Instead of having to ask your tech or development team to add new tracking codes to the website’s HTML code, marketers can manage the codes that appear […]
November 23, 2017

How To Subscribe To And Consume Twinword Text Analysis APIs

Twinword provides some powerful text-analysis APIs. These natural language processing (NLP) APIs work simply out-of-the-box. This is what makes us unique. You won’t have to deal with training data. If you simply want to know the relationship score between two documents, just make an API call and you got it. Best of […]