Joseph Shih

February 7, 2018
The Google Network, Search Network, Display Network

AdWords: Google Search Partners List 2018

When using Google AdWords Keyword Planner, you have probably noticed that in the Targeting settings, you can select either “Google” or “Google and search partners“. Who are these search partners exactly? If you are running an AdWords keyword campaign or doing keyword research for your SEO campaign, understanding the difference between “Google” […]
December 14, 2017
It's not an alt tag

You Don’t Need An Alt Tag! You Need An Alt Attribute.

Often times, marketers might get a technical term wrong. Sometimes when enough people call something by an incorrect name, that incorrect name becomes an accepted norm. It’s even possible that this incorrect name become so prevalent that the correct name sounds foreign and becomes lost. This is the case with the image tag’s […]
November 26, 2017
Before and After Using Google Tag Manager

What Is Google Tag Manager? Do I Need It For My Website?

What is Google Tag Manager? Google Tag Manager is a way for marketing teams to have more control of the tracking codes embedded into websites. Instead of having to ask your tech or development team to add new tracking codes to the website’s HTML code, marketers can manage the codes that appear […]
November 23, 2017

How To Subscribe To And Consume Twinword Text Analysis APIs

Twinword provides some powerful text-analysis APIs. These natural language processing (NLP) APIs work simply out-of-the-box. This is what makes us unique. You won’t have to deal with training data. If you simply want to know the relationship score between two documents, just make an API call and you got it. Best of […]
October 16, 2017
Twinword Ideas Keyword Suggestion List Screenshot

What Is Keyword Difficulty Or Organic Competition And How To Understand It

Our keyword research tool Twinword Ideas provides a column for keyword statistics called “Organic Competition”. What is it? Organic Competition (or Keyword Difficulty) is a score indicating how hard it would be to have your web site rank high on search engine result pages (SERP) for that particular keyword. There are lots of factors […]
October 12, 2017
Screenshot of Excel sheet with ranges sorted in Alphabetical Sort Order

How To Sort Range Values In Excel (In Natural Sort Order)

Have you ever downloaded an Excel sheet of keyword ideas from Google AdWords Keyword Planner? Since 2016, Google has change the Search Volume statistics (“Avg. Monthly Searches”) from single whole numbers (ie. “100”) to showing ranges instead (ie. “1K – 10K”).   Sorting Ranges Can Be Difficult As you probably can guess, […]
September 26, 2017
Thumbnail of Infographic - A Timeline Of Google Search Algorithm Updates

A Timeline Of Google Search Algorithm Updates [Infographic]

Google Uses AI, So Should You! Check out Twinword Ideas, the free keyword research tool that is powered by AI.    
September 21, 2017
Screenshot of Google Analytics Real-Time Conversion View With No Goal Hits

Google Analytics Goal Not Working Nor Matching Visible Events

Are you having trouble setting up custom goals in Google Analytics to match your custom events? Do you see the events show up in your real-time view, yet the goal counts still sits at zero? This can happens if just one of the Event conditions aren’t set to match correctly. Let’s go over […]
September 20, 2017
Text Similarity API Demo Screenshot

Document Similarity Checker API – Compare Between Two Documents

Compare between two documents, articles, paragraphs, sentences and see a score of how closely they are related semantically with Text Similarity API.