Sahil Kakkar

February 25, 2020
SEO or PPC, what's best for a startup featured image.

SEO Or PPC: What’s BEST For Startups?

When you work in a startup, you learn how to earn the last ounce of profit from minimal investments. To maximize the profits of your startup, you probably already thought about utilizing SEO or PPC. While SEO ensures that you get more organic traffic, PPC enables you to kick-start your business endeavors […]
February 2, 2020

How To Audit Your Site For Mobile SEO

Google helped 4.68 billion mobile phone users find answers to their queries quickly and conveniently with its mobile-first indexing update. However, while this update was beneficial to the users, many websites experienced a decline in their SERP rankings and traffic. This happened due to Google’s dominance over the online search vertical, which […]
January 1, 2020
6 Black Hat SEO Techniques to avoid featured image

6 Black Hat SEO Techniques You Should Avoid Using In 2020

Getting ranked in the top SERPs (Search Engine Result Pages) is a long competitive race. And in every sport, there are those who play it fair and those who cheat to win! In the field of SEO, we call them white hat and black hat SEO, respectively. White Hat SEO helps in […]
December 9, 2019
How to optimize for zero-click searches featured image

How To Optimize For Zero-Click Searches

  What Are Zero-Click Searches? Do you ever wonder what the reasons are for having a low Click-Through Rate? Let me tell you that Zero-Click Searches are a big part of this. Learn how to optimize for Zero-Click Searches and how to achieve featured snippets on the SERPs. But first, we need […]
September 18, 2019
white hat seo

4 White Hat SEO Techniques To Outrank Your Competitors

Many webmasters crave instant success which directs them to follow unethical SEO techniques (also called Black Hat SEO techniques). Even though the execution of such techniques can help websites rank higher than their competitors in the SERPs, it is only a momentary success. Search engine bots keep on crawling websites and once […]