Sahil Kakkar

January 1, 2020
Man wearing a black hat standing for black hat SEO

6 Black Hat SEO Techniques You Should Avoid Using In 2020

Getting ranked in the top SERPs (Search Engine Result Pages) is a long competitive race. And in every sport there are those who play it fair and those who cheat to win! In the field of SEO, we call them white hat and black hat SEO, respectively. White Hat SEO helps in […]
December 9, 2019
Zero-Click Search on a computer

How To Optimize For Zero-Click Searches

What Are Zero-Click Searches? Do you ever wonder what the reasons are for having a low Click-Through Rate? Let me tell you that Zero-Click Searches are a big part of this. Learn how to optimize for Zero-Click Searches and how to achieve featured snippets on the SERPs. But first, we need to […]
September 18, 2019
white hat seo

4 White Hat SEO Techniques To Outrank Your Competitors

Many webmasters crave instant success which directs them to follow unethical SEO techniques (also called Black Hat SEO techniques). Even though the execution of such techniques can help websites rank higher than their competitors in the SERPs, it is only a momentary success. Search engine bots keep on crawling websites and once […]
May 15, 2019

How To Audit Your Site For Mobile SEO

Google helped 4.68 billion mobile phone users find answers to their queries quickly and conveniently with its mobile-first indexing update. However, while this update was beneficial to the users, many websites experienced a decline in their SERP rankings and traffic. This happened due to Google’s dominance over the online search vertical, which […]