marketing strategy

July 14, 2016
Marketing To Millennials caption

How to Reach Millennials in 2016?

Marketing game to millennials has been constantly changing and new channels conquer attention of tech savvy generation every single minute. If you pursue a goal of reaching millennials, traditional marketing is not an answer. New generation of consumers “demand” much more attention and have higher standards both for brands and its offerings. 1. Show Value  Social […]
January 12, 2016
How to Suggest Related Categories for eCommerce infographic

How to Suggest Related Categories for eCommerce?

Do you have an online store? If your users type in “Wedding Dresses” in your online store, why not cross sell by showing other related categories like “Bridal Party Dresses“? Just relaunched after significant improvements, Twinword Category Recommendation API can help you find categories related to search queries or product descriptions. Try […]
October 24, 2015
Screenshot of Twinword home page

How We Achieved Synergistic Effect By Rebranding

Investopedia define “Synergy” as: “The concept that the value and performance of two companies combined will be greater than the sum of the separate individual parts. Synergy is a term that is most commonly used in the context of mergers and acquisitions. The expected synergy achieved through the merger can be attributed […]
September 24, 2015
Various social media logos on keyboard keys instead of letters

3 Reasons Why You Should Listen To Your Customers

So you have a great product out there, and you are ready to take over the world expand your business and take up a larger piece of the pie (aka market share). What is crucial at this point to help you improve your business? The answer is adopting a social listening marketing strategy. […]
September 23, 2015
Building a Content Machine caption

What Is Editorial Calendar For Startups?

Previously we talked about the paradigm shift of traditional offline marketing towards online social marketing. To take it a step further, the recent trend with marketing has been geared towards content marketing. Maintaining a company blog is seen as an effective way of driving traffic and generating leads for businesses. The reason being, there […]
September 14, 2015
Drawing of a man finding an important mail while standing in a pile of mail up to his waist

The Science Of Email Marketing

  We’ve all been there before. Like it or not, email marketing is proven to be one of the most low cost and effective way to market your business. Sure it may seem easy to execute an email marketing campaign, but to do it well it is both a science and an […]
August 28, 2015
Screenshot of Chrome Web Store

Growth Hacking: Targeting Users of Similar Chrome Extensions or App

Are you finished with your Chrome Extension or App? Is it in the Chrome Web Store? Okay, now how do you get others to see how great your app is? The following is a quick practical guide to only a single way to expose your app. There are other ways like utilizing […]