Paid Search Marketing

The Different Types of User Intent

The Different Types of User Intent

Different schools of thought have different ways of grouping and naming them. Some classify them into broader categories. Some narrower. However, the...

Do You Need Keyword Research for Online Advertising?

Do You Need Keyword Research for Online Advertising?

Between “online ad” and “online ad rates” what would you choose for your PPC campaign? Option number one, “online ad”...