Paid Search Marketing

July 24, 2017
google search

Where Do Keyword Research Tools Get Google Search Volume Data and Keyword Statistics

Google search volume data is important no matter what your online business is. There is no reason to sell something over the internet if no one is searching for it there. Thus it is important to have the correct keyword search statistics. Whether you are setting up a paid search campaign or […]
November 23, 2016
Google Search Example

The Different Types of User Intent

Different schools of thought have different ways of grouping and naming them. Some classify them into broader categories. Some narrower. However, the overall categorization of user intent of web search queries tend to follow the same clusters. What is user intent? User intent or query intent is what the user wanted when he/she typed their […]
November 23, 2016
Keyword Research for Online Advertising

Do You Need Keyword Research for Online Advertising?

Between “online ad” and “online ad rates” what would you choose for your PPC campaign? Option number one, “online ad” is the example of broad match keyword and “online ad rates” is one of the variations of long-tail keywords. The results of your PPC campaign depends on multiple factors, however, the first […]