Paid Search Marketing

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Read more about paid search marketing and SEM. What is paid search? Learn about tips and tools that will help you improve your paid search marketing campaigns.

February 25, 2020
SEO or PPC, what's best for a startup featured image.

SEO Or PPC: What’s BEST For Startups?

When you work in a startup, you learn how to earn the last ounce of profit from minimal investments. To maximize the profits of your startup, you probably already thought about utilizing SEO or PPC. While SEO ensures that you get more organic traffic, PPC enables you to kick-start your business endeavors […]
January 1, 2020
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Google Ads: Google Search Partners List 2020

  When using Google Ads Keyword Planner, you have probably noticed that in the Targeting settings, you can select either “Google” or “Google and search partners“. Who are these search partners exactly? If you are running a Google Ads (formerly AdWords) keyword campaign or doing keyword research for your SEO campaign, understanding […]