February 10, 2020
type writer in background with the heading: How to improve storytelling marketing with SEO?

How To Improve Your Storytelling Marketing With SEO?

Successful marketing requires expertise and experience in a variety of fields. In particular, you need knowledge in fields such as digital content strategy, social media marketing, advertising and content marketing, and search engine optimization (SEO), to run a successful marketing campaign. Next to these factors, one very important factor is storytelling marketing, […]
February 2, 2020

How To Audit Your Site For Mobile SEO

Google helped 4.68 billion mobile phone users find answers to their queries quickly and conveniently with its mobile-first indexing update. However, while this update was beneficial to the users, many websites experienced a decline in their SERP rankings and traffic. This happened due to Google’s dominance over the online search vertical, which […]
January 30, 2020
Basic SEO tips for beginners

Basic SEO: Top 17 Tips That Every Beginner Should Know

Are you new to SEO (search engine optimization) and don’t really know where to start? Don’t worry, even with basic SEO tactics you can improve your ranking significantly. We’ve got you covered with these top basic SEO tips for beginners.   What Is SEO And Why Do I Need It? Let’s quickly […]
January 30, 2020
Magnifying glass hovering over the text: SEO FAQ

SEO FAQ: Frequently Asked Questions About SEO

Search Engine Optimization (SEO) is a very broad topic and many people have lots of questions about SEO. In this blog post, we will answer Frequently Asked Questions (FAQ) about SEO, which will be helpful for people that are new to SEO, as well as professionals that want to refresh their knowledge […]
January 7, 2020
How to add Schema Markup to boost SEO

What Is Schema Markup And How To Use It For SEO

Schema Markup is a powerful method to boost your SEO and to increase your exposure on SERPs (Search Engine Result Pages). Even though schema markup is easy to create, it isn’t used as often as other elements of SEO. Many people don’t even know what it is or what it is used […]
January 4, 2020
Screenshot of Google Analytics Real-Time Conversion View With No Goal Hits

Google Analytics Goal Not Working Nor Matching Visible Events

Are you having trouble setting up custom goals in Google Analytics to match your custom events? Do you see the events show up in your real-time view, yet the goal counts still sits at zero? This can happens if just one of the Event conditions aren’t set to match correctly. Let’s go over […]
January 3, 2020
Screenshot of Twinword Ideas, the smartest keyword tool.

What Is Keyword Difficulty Or Organic Competition And How To Understand It

Our keyword research tool Twinword Ideas provides a column for keyword statistics called “SEO Competition”. What is it? SEO Competition or Organic Competition (also called Keyword Difficulty) is a score indicating how hard it would be to have your web site rank high on search engine result pages (SERP) for that particular keyword. There […]
January 3, 2020
Person holding a phone that shows apps.

App Store Optimization: Full Guide

What Is App Store Optimization (ASO) And Why Is It Important? What is ASO? ASO stands for App Store Optimization and helps to improve the visibility of your mobile app on app stores (such as Google Play Store for Android and App Store for iOS). With ASO your app has the best […]
January 1, 2020
Six Silver-colored Keys

Best Keyword Research Tools For Content Marketing In 2020

Are you using keyword tools to optimize your content and your website? I hope you do, but even if you don’t, this blog post includes everything you need to know to get started. As you probably know, keyword research is the very first step and the foundation of content marketing. We all […]