Blog
May 14, 2019
Tags VS. Hashtags: We know it sounds confusing. What is the difference between tags, hashtags and categories? As if that wasn’t confusing enough, there has to be different social media platforms like Twitter, Facebook, LinkedIn, Google+, Instagram and so on, to add on to the complication. Can my Twitter hashtag be found by […]
April 29, 2019
SEO mistakes are often done on purpose. Trying to fool and trick Google algorithms to get higher rankings can cost your website a penalty that is tough to recover from. So-called black hat techniques are commonly used to manipulate search engine results and are absolute red flags for your organic rankings. We […]
February 13, 2019
Keyword Research is essential to marketing your business online. In order for your website to rank high on Google’s Search Engine Result Page, it is necessary to use keywords related to your website. Keyword Research Tools are the answer to finding out exactly which keywords you should be prioritizing. Accurate keyword planning […]
February 13, 2019
Search engines are becoming smarter and smarter and nowadays they can understand web content almost as good as humans can. Since it is a search engine’s job to rank web contents that readers will find helpful, the final goal of content marketing and SEO is to generate “the best content” for readers. […]
February 13, 2019
Ok, Google… Most of us have heard about voice search through friends, colleagues or online. But how many of us are actually using it? If you have not tried it once in a lifetime, take your phone and speak up. According to the mobile voice study by Google, 55% of teens and 41% […]
February 1, 2019
Search ranking is a continuous game. There are multiple fundamental rules out there and no matter how many factors you consider, the core algorithm is known only to Google. This does not stop numerous SEO agencies all over the world claim SEO results in 6 months. The truth is SEO can not be […]
January 14, 2019
One can hardly doubt the importance of content marketing in 2017. Just like the digital trends of 2016, content marketing is again crucial for your website performance: Companies running an active blog generate 67% more leads on a monthly basis than those who don’t. On the one hand, this statistic is a […]
January 12, 2019
Have you ever downloaded an Excel sheet of keyword ideas from Google AdWords Keyword Planner? Since 2016, Google has change the Search Volume statistics (“Avg. Monthly Searches”) from single whole numbers (ie. “100”) to showing ranges instead (ie. “1K – 10K”). Sorting Ranges Can Be Difficult As you probably can guess, […]
January 4, 2019
Between “online ad” and “online ad rates” what would you choose for your PPC campaign? Option number one, “online ad” is the example of broad match keyword and “online ad rates” is one of the variations of long-tail keywords. The results of your PPC campaign depends on multiple factors, however, the first […]