Blog
January 1, 2020
Getting ranked in the top SERPs (Search Engine Result Pages) is a long competitive race. And in every sport, there are those who play it fair and those who cheat to win! In the field of SEO, we call them white hat and black hat SEO, respectively. White Hat SEO helps in […]
January 1, 2020
There is no doubt that backlinks contribute to your website ranking on Google’s SERP (Search Engine Result’s Page). Google’s PageRank algorithm is ranking websites according to several factors, but the quality and quantity of backlinks that websites have obtained are regarded as one of the most essential criteria to rank high. Over […]
January 1, 2020
When using Google Ads Keyword Planner, you have probably noticed that in the Targeting settings, you can select either “Google” or “Google and search partners“. Who are these search partners exactly? If you are running a Google Ads (formerly AdWords) keyword campaign or doing keyword research for your SEO campaign, understanding […]
December 16, 2019
It is widely known that many people are using Google as a standard for their SEO and SEM, which isn’t a surprise because Google holds almost 90% of the market share worldwide. But what if you want to reach the Korean market for your products or services? In Korea, not Google but […]
December 9, 2019
What Are Zero-Click Searches? Do you ever wonder what the reasons are for having a low Click-Through Rate? Let me tell you that Zero-Click Searches are a big part of this. Learn how to optimize for Zero-Click Searches and how to achieve featured snippets on the SERPs. But first, we need […]
November 26, 2019
Keyword research still is one of the best SEO and SEM strategies for your website. People are searching for something on search engines like Google, and with keyword research, you can find out what kind of long-tail and short-tail keywords your target group is searching for. Then, you can implement these keywords […]
November 12, 2019
As the years pass by, technology becomes more and more advanced. AI technology is one of these technological advancements, and it already plays a big role in our daily lives. For example, when you are running a search query on Google or if you ask Siri for something, you are already experiencing […]
October 29, 2019
Do you know where to place your keywords in your blog post to improve your ranking on search engines? If you aren’t sure, don’t worry. This blog post explains where to put keywords in your blog posts for SEO. When you create a post, it is important that you use SEO keywords […]
October 16, 2019
The role of content is arguably one of the most misunderstood aspects of SEO. Ever since Google began talking about the importance of content, supposed “SEO experts” have misinterpreted this as a meaning that they need to pump out content for content’s sake. This misunderstanding has wasted countless hours and resources, with […]