The Different Types Of Featured Snippets And How To Get Them

Different types of featured snippets and how to get them

Did your website ever experience having a low click-through rate? The zero-click searches caused by Google’s featured snippets could be the reason behind it. Learn the different types of featured snippets on SERPs and how to optimize your content for them.

What Is A Featured Snippet?

What Are The Types Of Featured Snippets?

Other “Snippet-like” Results

Do I Own Any Featured Snippets?

How To Optimize For Featured Snippets?

 

What Is A Featured Snippet?

A featured snippet is a box of information that instantly answers a user’s query on Google’s search result pages. Google first introduced featured snippets in 2014 to improve the search experience of users by instantly displaying the most relevant information at the very top of search result pages like the image below.

an example of Twinword's featured snippet on SERP

How a featured snippet looks like

 

These snippets are also referred to as Zero-Click Searches because they led 49% of all Google searches to result in no clicks. This implies that users are satisfied with the information of the snippet, and no longer find it necessary to visit a ranked result unless they want additional knowledge about the subject. These snippets are also called position “zero” because they rank above the rest of the SERP results.

Due to this, organic ranking results are losing traffic. For example, Wikipedia lost 21% of its traffic since the launch of position zero.

While these snippets decrease traffic to organic search results, having such a featured snippet can give your website more exposure and additional traffic as your site ranks right on top of all organic search results. There have been several websites experiencing a respectable increase in traffic and CTR while having a featured snippet on Google’s SERP.

But for this exceptional position, you must optimize your website. Therefore, in this article, we will discuss numerous ways to optimize your site and its content for Zero-Click Searches. But first, let’s understand its various types.

 

What Are The Types Of Featured Snippets?

These are five types of featured snippets:

1. Paragraph

2. Lists

3. Table

4. Videos

5. Double-Featured

 

1. Paragraph

Paragraph snippets usually appear when you search for queries with “how-to”, “who”, “why”, “what”, etc.

paragraph featured snippet

An example of paragraph featured snippet

 

2. Lists (Numbered & Bullet)

Lists are further divided into two parts: numbered and bulleted.

The numbered list featured snippets usually appear when users search for a step-by-step tutorial such as “how to brew coffee”.

numbered list featured snippet appears with the query

An example of a numbered list featured snippet

Bulleted lists are usual lists that do not require to be in sequence. For example, if you search for “latest Apple products”, you’ll get this:

bulleted list featured snippet appeared with the query

An example of a bulleted list featured snippet

 

3. Table

Google features tables on SERPs as well as below.

table featured snippet appeared with the query

An example of a table featured snippet

 

4. Videos

Videos get featured snippets as well. Either they are featured entirely, or Google provides you with a suggested clip.

a video featured snippet appeared with the query

An example of a video featured snippet

 

5. Double-featured snippets

Sometimes, Google displays two featured snippets together or get the paragraph content from one website and an image from another to couple them together to provide more rich results.

Double-featured snippet

An example of a double-featured snippet

 

Other “Snippet-like” Results

Moreover, there are “snippet-like” results on SERPs that is worth noting to avoid any confusion:

 

Instant Answers

These are small tools that provide immediate answers to the user’s query. One of these queries includes performing a simple calculus.calculation for an instant answer

Another query that will give you an instant answer is checking the weather.

Weather search query
Or when you want to find out the meaning of definitions.

Definition of weather on SERP

 

Knowledge Panel

The knowledge panel contains additional information about your query. Mostly, they appear on the right side of the SERP when you search for an entity (e.g. organization, public figure, food, color, etc.)

an example of knowledge panel with the query

An example of a knowledge panel

Or search queries about diseases are another way to see a knowledge panel.

disease search query

 

Do I Own Any Featured Snippets?

Before beginning with the optimization process, you should check whether your target keywords have a featured snippet. There are several ways and tools with which you can check whether you have a featured snippet, but one good way is to use the Rank Overview module by RankWatch to determine this.

Login to RankWatch (the tool has a 14-day free trial) and access the Ranking Overview Dashboard to find the keywords for which you have obtained a featured snippet. RankWatch

Under ranking overview, check “additional ranks” of your target keywords.

Additional rank feature show if you have featured snippet

These “additional ranks” represent whether your target keywords have acquired a featured snippet or not. The data collected by RankWatch include:

  • Local
  • Images
  • News
  • Ads
  • Videos
  • Knowledge
  • Answers
  • Jobs

 

Green icon: Signifies that your domain acquired the knowledge panel answer box for the keyword.

Blue icon: This means there are a knowledge panel and answer box for your target keyword, but your domain is not ranking for it.

Grey icon: Implies that there are no knowledge panels and answer boxes on the first SERP for the target keyword.

Other than this, check keywords for which you rank in the top 10 results but don’t have a featured snippet. RankWatch provides data related to your current rankings next to the additional ranks too.

Website ranking on SERP

Google extracts the data for the featured snippets from websites ranking on the first page of the SERP. So, if you already have a page ranking in the top result page, you can tweak it a bit to acquire a featured snippet.

 

How To Optimize For Featured Snippets?

1. Create High-Quality Content

Creating high-quality and information-rich content is necessary to get a SERP position, and it becomes crucial if you want to acquire a featured snippet. Hence, you must create well-researched content that is relevant to the users and the best answers to their queries.

 

2. Target Question-Based Keywords

To get featured on SERPs, webmasters must conduct thorough research for question-based keywords and optimize them in content. Also, you will find that featured snippets appear mostly for questions like “what,” “where,” “when,” “who,” “why,” “can,” “how,” and so on.

Several keyword research tools can help you create a database of such question-based keywords. One of these tools is Twinword Ideas. Twinword Ideas provides you with numerous keyword suggestions. You need to enter the “keyword,” click on “search,” and that’s it. You will have a wide range of keyword suggestions.

You can narrow down the list by targeting keywords with “what,” “why,” “how,” etc.

 

To do that, you can either add a custom filter under the popular topics feature as seen below.

Twinword Ideas custom popular topics filter

Or, you can use the ‘Include / Exclude’ smart filter and include all the question-based words you like, such as “what,” “why,” “how,” etc.

Include and include keywords with the smart keyword tool Twinword Ideas.

Understand the user-intent and then start shortlisting and adding keywords to your database or keyword target list. Once the keyword target list is created, you can start writing the contents.

 

3. Use Relevant Images

Images break the monotony of textual information and keep the readers engaged. And if you use related images in your content, then your chances of getting featured in double-featured snippet increases. Moreover, crawlers read the images and their alt-texts as well before featuring them. Therefore, you must use relevant and high-quality images in your content and make sure to use relevant and descriptive alt-text.

 

4. Content Structure Is Crucial

Providing a structure to your content helps the crawlers index and rank your domain effectively. In addition to this, it improves the User Experience (UX) and User Interface (UI) of your website. Structuring the content includes the utilization of appropriate heading tags, title tags, etc. It also includes dividing the content into points and paragraphs while breaking the monotony of texts with visuals.

Dividing your content into pointers and steps or lists increases its chances to get featured in form of lists and tables on SERPs.

 

5. How About Including An FAQ Section?

There are numerous ranking opportunities when optimizing for question-based keywords. You can not only earn the opportunity to achieve the featured snippet but also the “people also ask” section. FAQ snippet This section includes other relevant queries associated with the searched one. Google lists these questions because users search for them. You add an FAQ section in your site’s content to increase the potential of your website to rank in “people also ask,” if not the featured snippet.

 

6. Quality Links Are Essential

You need quality links pointing to your content to boost its potential of ranking on SERPs and the featured snippets. Link building can increase the traffic driven to your website, followed by the domain authority. And if your site has a higher Domain Authority (DA) and its content follows the optimization techniques as mentioned earlier, then it will become easier for your content to acquire a featured snippet.

 

Get Your Featured Snippet

Once you are done with the optimization, wait for a month or two before monitoring whether your target keyword acquired a featured snippet or not. Furthermore, you can increase your chances of achieving it further by keeping the word count of a definition within your content between 54 to 58 words.

For instance, if you are writing on SEO and one of its headings is “what is SEO?”, then you should define SEO within 58 words. It is seen that most featured snippets have content limited to the mentioned word count. So, it is time that you optimize your content for featured snippets and improve your SERP performance.

After reading this post, if you have any doubts or suggestions, please mention them in the comments below.

 


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Sahil Kakkar
Sahil is the CEO and Founder of Rankwatch - a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.

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