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Joseph Shih
January 5, 2019
When using Google AdWords Keyword Planner, you have probably noticed that in the Targeting settings, you can select either “Google” or “Google and search partners“. Who are these search partners exactly? If you are running a Google Ads (formerly AdWords) keyword campaign or doing keyword research for your SEO campaign, understanding the […]
December 26, 2018
Google Uses AI, So Should You! Check out Twinword Ideas, the free keyword research tool that is powered by AI.
November 23, 2018
Different schools of thought have different ways of grouping and naming them. Some classify them into broader categories. Some narrower. However, the overall categorization of user intent of web search queries tend to follow the same clusters. What is user intent? User intent or query intent is what the user wanted when he/she […]
July 31, 2018
So you finished your app or browser extension and now would like to implement a payment system for in-app purchases. You want to sell extra features or virtual goods, but you don’t know where to start. There are many choices and a lot of the implementation seems daunting. No worries. Google Payments to […]
May 10, 2018
When working with a new client or project to come up with seed keywords, understanding your client’s customer persona is key. No one knows their ideal customers better than they do. This understanding is necessary for the start of any keyword research and thus it is important to sit down with your […]
December 14, 2017
Often times, marketers might get a technical term wrong. Sometimes when enough people call something by an incorrect name, that incorrect name becomes an accepted norm. It’s even possible that this incorrect name become so prevalent that the correct name sounds foreign and becomes lost. This is the case with the image tag’s […]