How Exactly Does Voice Search Affect Keyword Optimization?

Screenshot of Twinword Ideas Suggest tab results

Ok, Google…

Most of us have heard about voice search through friends, colleagues or online. But how many of us are actually using it? If you have not tried it once in a lifetime, take your phone and speak up.

According to the mobile voice study by Google, 55% of teens and 41% of adults use voice search more than once a day. Is that not surprising? It saves time, great for multi-tasking and most importantly, it is the future.

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Voice and SEO.

The correlation between two concepts comes down to the way people are searching for the information online. Here voice search radically changes the methodology of input. According to the research by A. Hauptmann and A. Rudnicky on a comparison of speech and typed input,

Speech can have tremendous advantages for casual users. 

Indeed, looking back to the Google data, adults use voice search the most to find out directions, dictate text and call someone. While the settings are usage with friends, in the bathroom and while cooking. How more casual voice search can be?

This insight is a key to the relationship between voice search and SEO. When user looks up for information using Siri, Cortana, Alexa or Google, they are expecting relevant quick answers. In other words, instant results are a must.

How does  it affect your SEO keyword game? 

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If you have been neglecting the power of long-tail keywords in SEO, if you want to stay ahead of competitors in the upcoming years with the rise of voice search, consider the usage of long – tail keywords in your optimization strategies. Now natural phrases are taking over short keywords and as in any conversation, people do not communicate with keywords only.

“When is the next SMX conference?” or “How to cook quinoa?” 

Twinword Ideas can assist your brainstorming session for long tail keywords. Simply input the keyword and check multiple variations like “how many calories in prepared quinoa” or “making quinoa in a rice cooker”.  Take a step further with search volume statistics, competition and relevance filter.

twinword-ideas

Another online tool, Answer The Public, will visualize the suggested keywords in groups and sort it alphabetically. Couple of suggestions, that you can utilize for cooking blog on quinoa posts from Answer The Public, are “can I cook quinoa in coconut milk” or “how do I cook quinoa flakes”.

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There is no coincidence in our emphasis on the question type queries. Think about how people are looking for answers by asking specific questions: “when”, “where”, “how”, “what” and “who”. Optimize the keywords around these adjectives on FAQ pages to provide instant answers to your users and establish trustworthiness.

Coming back to the initial question of how many times have you searched by voice on your mobile device, the end point is in dynamic popularity of voice search and its influence on web in general.

If generation X witnesses the rise of search volume, the upcoming generations will and are already actively adopting the practices of searching by voice. Stay ahead and be prepared.

Have something to share about SEO and voice search? Leave us a comment below or tweet @twinwordinc 

 

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