Have you ever wondered why your company diligently generates two or more blog posts a week? This process introduces your business, as well as converts visitors into leads. One way to achieve the goal is to include Call-To-Action buttons throughout your blog. Try not to overwhelm new user, but let him or her explore more about your product. Check these 4 strategic types of CTA, that will help you deliver a lot more, than engaging blog post.
1. End of Blog CTA
Consider CTA as a form of art, since its goal is to draw reader’s attention. Keep in mind not only the context of CTA, but its size, color and position. One of the most common location of CTA is at the bottom of the blog post. It is logical, that after reading about the new tool, which automatically suggests words when you are stuck in the middle of writing, people would want to test it. If your company provides demos or free trials, lead-nurture your clients to check the product right after they read through your content. Within WordPress you can customize your CTA by choosing the most compelling CTA message, Button Link/Text and CTA Background Color.
2. Related Topic CTA
“Call to action give your visitors the opportunity to take the actions you want them to take”
This quote from “Call to Action: Secret Formula to Improve Online Results” by Bryan Eisenberg, perfectly describes CTA’s core function. Here interlinking comes to play, when user can learn more information, related to your topic. You can input call-to-action, that will direct reader to one of your previous blog posts or another outside source. For example: curious if colors really matter for conversion optimization? Check which color of CTA converts the most?
3. Social Media CTA
No doubts, social media is a must have for any type of business in 20th century. Like a widely spread cloud, it surrounds your user from all possible “angles”. Take this opportunity to incorporate Facebook, Twitter, Instagram as other types of CTA to let your customer connect through social. There are mainly two types of social media presence in your blog. One shares your content straight to customer’s page or another simply links to your own media channels. In the ideal situation, having both accesses increase your chance to expose your content and brand to potential buyers.
4. Comment CTA
The biggest inspiration for this last CTA type, is Youtube. Youtubers are masters of encouraging their viewers to comment below the video and it works like a magic. Take a look at the fastest growing Youtube celebrity Superwoman with 1 billion views and annual income of $2.5 million.
The “secret sauce” is in continuous discussion, where the video ends with an open ended question (“Comment what was your favorite part of the video?”) What’s more surprising is that you can find “viewers-generated” suggestions for the next video in the comments. So one thing that bloggers can learn from Youtubers, is to include CTA to promote engagement.
Blog post is not the finish line. Your unique and engaging content is just the beginning of the conversion. Make sure you get maximum value by including effective call to action text and strong call to action design.
Share in the comments what CTA means to you and how you incorporate it in your blog posts.