How To Measure SEO Results With Google?

Screenshot of Google Search Console Search Analytics options and filters

After endless research on ultimate keywords and engaging blog post generation, you are eager to find out the results of hard SEO work. But how can you measure if your keywords are ranking high?  Check out these 2 tactics to validate your content SEO strategy.

measure seo success (2)

 

1. Rank

One of the most popular indicators of SEO improvements is keyword rank. With Google Search Console it is possible to see the ranking for each keyword, as well as compare the difference between different time spans.

search-console-rank

You can witness not only how keyword position and CTR had changed overtime, but also how many clicks and impressions a specific keyword had lost or gained.

 

2. Traffic

Another powerful SEO KPI to measure the success of optimized content is to look at the traffic. On Google Analytics check organic source as an acquisition channel. This metrics will show you exactly whether SEO strategy works. If you have conducted keyword research and optimized blog posts, you are supposed to see the increase in traffic from search engines.

google-analytics-organic

Additional measurements of effective SEO include 2 other crucial parameters.

If you are curious how many pages were viewed per visit, easily set up the goal on Google Analytics. Choose the maximum value and track who, where and when exceed the maximum target and continue on reading more and more from your blog. These customers are real gems!

google-analytics-pages-per-view

In case you are wondering if your post is engaging enough or contemplating whether you need an embedded video, average visit duration metrics will help you analyze how many seconds an average person spend on your blog.

google-analytics-average-time

 

With bothSearch Console and Google Analytics metrics track your SEO progress and improve keyword performance. Check what research tools can help you generate LSI keywords and how to use long – tail keywords in blogs.

How do you measure your SEO success?

Share in the comments below or tweet to @twinwordinc.

 

 


Check out other chapters in this series on SEO Analytics

 

Chapter 1: How To Measure SEO Results

Chapter 2: How To Use Google Analytics

Chapter 3: Google Analytics and Search Console Tips

Chapter 4: Why You Should Use Google Tag Manager

 

 

Team Twinword
Team Twinword
Based on text analysis technologies, we developed Twinword Ideas to help marketers filter and select relevant keywords faster. Just by moving some sliders, users can get high-quality keyword lists for successful content marketing and paid search marketing campaigns.

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