Long-tail keywords are terms that are more specific. They usually contain four or more words which more clearly specifies what the consumer is looking for and/or their intent. The more specific keywords you add to your product or website, you are likely to get more qualified customers visiting your site. This is because consumers who are looking for something specific are are more likely to purchase your products than someone who is only doing a generic search. In 2016, Marieke van de Rakt from Yoast said it is much easier to rank for long tail keywords than for more common keywords. They are easier to rank for because they are more specific, which means less competition.
The graph on the left sides shows an example of long-tail keywords. The less specific the keyword, the higher the cost because there is more competition for those words. In contrast, the more specific the keywords are, the lower the cost is. Long-tail keywords are more targeted, less competitive and have a lower cost. The downside is having limited volume or traffic to your product or site because most people are not specific in what they are looking for. The upside is that those people are more likely to convert.
Short-tail keywords are terms that are more general, broad, and may have multiple user intents. Everything is the opposite of long-tail keywords. For example, short-tail keywords tend to have high search volume, high competition and high cost-per-clicks, but low conversion rates. They bring a lot of traffic to your site which would be beneficial but the competition for these words are higher than long tail keywords. Even though a large number of hits may not convert, short-tail keywords may bring in a big share of your target market.
Keyword research is one of the most important factors of SEO and SEM marketing and depending on the terms you use, it can make or break your campaign. The keywords you choose affects your CPC (cost-per-click), CTR (click-through-rate), page ranking and conversion rate. Using short tail keywords can get you a lot of traffic but the competition and cost is high. In contrast, long-tail keywords does not bring in as much traffic as short-tail but the customers who search for those specific terms are more likely to purchase your product.
Your goal then is to find the sweet spot between or a mixture of short-tail and long-tail keywords to maximize your ROI.
Twinword Ideas is an LSI keyword research tool for SEO and PPC marketing that can sort by user intent, relevance, search volume. This tool uses A.I. to help you find the best keywords for your campaign. It is the first keyword research tool that can understand keywords and their relationship to each other. Furthermore, using the filters such as the User Intent filter can help you narrow your search to long-tail keywords. If you are unfamiliar with keyword researching, this article on LSI Keyword research can help you gt started.
When it comes to SEO or SEM marketing, keywords are a major deciding factor for your website or product’s success or failure. Find some long tail and short tail keywords that represent your brand today by using our keyword research tool!
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