Where To Put Keywords In Your Blog Posts For SEO

Road sign at T-type intersection showing either going left or going right.

You probably know about the benefits of keyword research, the power of long tails and how you should interpret all the statistics next to each keyword in your favorite keyword tool. It is important to know how to choose your keywords and phrases in order for you to make your blogs number one on search. This will help search engines identify why your website has what traffic is looking for. More importantly, you may also be asking where on your website should you should place those keywords? What tactics should you use?

Road sign at T-type intersection showing either going left or going right.

Your goal is to deliver relevant information, which is why you should target those precise keywords in order to be found by readers and potential clients. For that reason, focus on conveying suitable phraes into your content and analyze how to place them into the best areas of your website. Now is the time to dive into how to practically include keywords in your blog post. Follow the below 5 areas of your website where you should optimize with your target keywords.


1. Headings and Content

Image of planning document on table.


First on the list is the body of your content. Obviously!

It can be tricky, but try fitting your keywords in the most natural way and don’t make it looks like you really want people to find that keyword instead of the content they are looking for.


Headings and sub headings are <h1><h2>, and <h3> html tags. These are the section titles that the user sees on the page. Do not ignore your <h1> and <h2> tags and make sure to naturally massage your keywords into those title. These titles help Google identify what the content in each section is about.


The next place is your content. Having major keywords throughout your content sends Google or Bing a signal that these keywords are related to your product. Try to incorporate LSI keywords and have natural flow for search engines to analyze more diverse content. Remember, that when too many identical keywords keep appearing in your content, Google can easily penalize your blog for keyword stuffing. Same goes for headings!

Always remember, to include them naturally and DO NOT keyword stuff them.


2. Image File Names

Vinyl records in a drawer


Previously mentioned in the blog post on 3 Simple Steps To Increase Blog Visibility, image alt text is a minor search ranking factor, but it still holds value. If you think about it, many times you have ended up landing on a website due to an image you found. That said, images alone have the strength to bring people to your website which is why you should optimize your images with keywords.

Make sure you change your image file name from something cryptic IMG-5303 to something more user friendly. The best case in both image file names and alt text is a specific and logical description of the image. Remember, that image search is as relevant in 2018 as text, so do pay attention to image optimization.

Just take a look at this following two examples:

<img src=”photos.png” alt=”photos”>

<img src=”photos.png” alt=”vinyl records in a drawer”>

Which one will the search engine understand instantly?


3. Title Tag

Neon sign on wall that reads this is the sign you've been looking for.


The importance of titles cannot be stressed enough because it is the first impression of your website and products you are offering. An essential way to increase organic traffic is to put long tail keywords in the titles, that way making people to be intrigued to feel the need to take time and read your blog post. It is very important to understand, that you shouldn’t try to trick anyone by writing a tittle that has nothing to do with the content of your post. Try to deliver the most specific answer or question to grab attention of new and returning visitors. Come up with the title, that perfectly reflects the content your reader is about to read. These 4 title generating tools are guaranteed to help you succeed with blog titles.


4. URL

Laptop with hands on keyboard with Google search home page on the screen.


Including Keywords in the URL help users find links easier, as long as they are concise and readable, people trust the content will be what they are looking for. It is reasonable to name your directory files and folders logically with keywords. If you believe, that the actual URLs are focused more on search engines and have nothing to do with human, take a look at the examples below and choose one link you would be more willing to click.



With keywords inside the URL, people browsing online are aware of the content found at the link, instead of guessing what random numbers and letters can mean. So make your URL more informative and clickable with having 2 to 4 keywords separated with dashes.


5. Meta Description

Screenshot google SERP search engine results page with description snippets.


With such a high competition on the first page of SERPs, don’t miss the change to improve click through rate for your website. Titles and URLs are two determining factors for people to click. However, have you noticed the lines of descriptions below each result? How often do you skim through these words to find exactly what you were looking for? If it’s descriptive, persuasive and inspires your curiosity, then you personally witness skillfully optimized meta description. Do not neglect meta descriptions for your content, even if you read online about its diminishing SEO power. It is still a powerful tool to drive users to your website and thus increase your organic traffic and rankings. It is important for your marketing efforts, since these are the first description your users see to get convinced they are about to click the best content web page.


Analyze Your Own Habits

Keeping these ultimate five keyword destinations, you will be able to extract maximum SEO benefits for your content. Try to analyze what links you are clicking on when surfing Google pages and incorporate success tactics for your website.

Share in the comments your thoughts on these five areas to optimize!



Jorge Rosa
Jorge Rosa
Marketer at Twinword, Inc.

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