You now perfectly know about the benefits of keyword research, power of long tails and how you should interpret all the statistics on the right side of your favorite keyword tool. Now is the time to dive into the real implementation of keywords in your blog post. Take a look at infographics below that explains 5 areas your keywords should optimize.
1. Headings and Content
First on the list is the body of your content. Having major keywords throughout your content sends Google or Bing a signal that these keywords are related to your product. Try to incorporate LSI keywords and have natural flow for search engines to analyze more diverse content. Remember, that when too many identical keywords keep appearing in your content, Google can easily penalize your blog for keyword stuffing. Same goes for headings! Do not ignore your <h1> tag keywords, since it helps Google instantly identify what the content is about.
2. Image File Names
Previously mentioned in the blog post on 3 Simple Steps To Increase Blog Visibility, image alt text might be a minor search ranking factor, compared to others, but it still holds value. How many times have you ended up finding an image and landing on a website? Make sure you change your image file name from tr-5303 to something more user friendly. The best case in both image file names and alt text is a specific and logical description of the image. Remember, that image search is as relevant in 2016 as text, so do pay attention to image optimization.
We could not stress less the importance of titles, since it is the first impression of your website and products you are offering. Long tail keywords in titles are essential to hit the niche and increase organic traffic. Try to deliver the most specific answer or question to grab attention of new and returning visitors. Come up with the title, that perfectly reflects the content your reader is about to read. These 3 title generating tools are guaranteed to help you succeed with blog titles.
If you believe, that URL is focused more on search engines and have nothing to do with human, take a look at the examples below and choose one link you would be willing to click:
With keyword inside URL, people browsing online are aware of the content inside the link, instead of guessing what random numbers and letters can mean. So make your URL more informative and clickable with having 2 to 4 keywords separated with dashes.
5. Meta Description
With such a high competition on the first page of SERP, you would not miss a chance to improve click through rate for your website. Title and URL are two determining factors for people to click. However, have you noticed the two line description below on SERP? How often you skim through these words and found exactly what you were looking for. If it was descriptive, persuasive and inspired your curiosity, then you personally witness skillfully optimized meta description. Do not neglect meta descriptions for your content, even if you read online about its diminishing SEO power. It is still a powerful tool to drive users to you website and thus increase your organic traffic and rankings.
Keeping these ultimate 5 keyword destinations, you will be able to extract maximum SEO benefit for your content. Try to analyze what links you are clicking on when surfing Google pages and incorporate success tactics for your website.
Share in the comments your thoughts on these 5 areas to optimize!