Content SEO Mistakes You Can’t Afford to Make

These mistakes are done on purpose.

Trying to fool and trick Google algorithms for higher rankings can cost your website a penalty, that is tough to recover from. Check below two black hat techniques, that are commonly used to manipulate search engines results and are absolute red flags for any organic rankings.

content-seo-mistakes

1. Keyword Stuffing 

One of the means of ranking high on search engines is incorporating keywords within the blog post. Long tails and LSI keywords are believed to be the driving force for Google Algorithm to extract as much related and specific information as possible about your website.

However are you writing for Search Engines or for your audience?

Think about it twice, there is no need to stuff your content with numerous identical keywords or completely unrelated ones to trick Google or Bing.  Instead think about your readers and their experience on your website.

Related Article: How to Avoid Keyword Stuffing?

Moreover, search engines are getting more and more sophisticated in tracking websites, that “abuse” the use of keywords. These websites eventually get penalized by Google and have hard times recovering from the following punishments:

  • Sharp decline of traffic
  • Sudden drop of keyword rankings

Who would want that? If you have no time to resolve these issues with Google, then use related keywords in the content in the moderate amount!

Do you Keyword Stuff?
Check How Many Times You Have Used a Keyword in Blog Post

2. Duplicated Content 

Another interesting issue on black hat SEO is touching upon duplicated content. Plagiarism here is unethical act, since “copy and paste” behavior steals the work of others and diminish the authority of the your website, according to Google.

In case the search engine crawler identifies the duplicate content, no penalty is applied. However, keep in mind, that content is indeed filtered, which result in duplicated content suffering lower ranks and traffic.

As highlighted in Hobo:

Duplicate content is probably not going to set your marketing on fire

So are you willing to face Google face-to-face on a search engine battle? Avoid taking unnecessary risks of tricking SEO engines with keyword stuffing and duplicated content. Make wise decisions when choosing your SEO technique. At the end of the day, your users define your value and rank. 

Share your thoughts on these black hat SEO techniques in the comment box down below.

Keep Reading: How to Measure SEO Results With Google?

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