Search engine optimization plays an important role in website ranking on search engines. Auditing websites is not easy and very time consuming, which is why you would need the help of certain tools to find problem areas quickly from the overall website. I have listed my top 6 SEO auditing tools which I think are helpful for beginners in search engine optimization.
With MySiteAuditor’s tool you can generate free SEO report audits or white-label SEO reports. This tool can also be integrated on your website and generate more leads.
It is also directly compatible with Google’s algorithm. MySiteAuditor audits your webpages, not your entire website. It audits specific web pages or landing pages for any targeted keyword. This tool gives you feedback on what you should fix like tag descriptions or social media buttons.
At first, Seomator might sound strange and might not look like much, but try out the free trial and your mind will change. This tool crawls your entire website and provides a very comprehensive report detailing your on-page SEO, HTML tags, internal links, content quality, mobile usability, structured data, page speed, text statistics, site structure, off-page SEO, social media, backlinks, and organic presence.
Furthermore, they allow you to export and download your report in a white-label PDF detailing the problems, severity, scores, and fixes.
Currently, the crawl limit is 1,000 pages per website, but we reached out to the tool developers who said they will be releasing a new version by the end of 2017 that will have higher limits.
SE Ranking is an interesting tool. This tools tells you where there are errors in your website and makes a list of tasks to fix them. The SEO audit reports also come with tip sections on how your website can be improved.
With a subscription account you may check up to 5000 pages per month and not just the front page but all pages of a website. One interesting thing is that you can re-start the website audit if the results of the audit are outdated.
You can monitor all the backlinks of your website, avoid filters that may be applied by the Search Engines and increase your link popularity with the backlinks section. Without a subscriptions, 1000 backlinks per month are analyzed free of charge.
SE Ranking includes SMM, a module for managing social networks including analytics, auto-posting and other fantastic time-savings features. With auto-posting you schedule links, images, tags and news to be published on selected social networks at specific times.
They also have a very easy-to-learn interactive demo to help you get started.
With WooRank you can monitor relevant recommendations for your top web pages. All results are available to export as presentation slides. If you want to generate a large number of reports, you will need to purchase a subscription. This tool is very helpful for small business owners.
The only thing I do not like about this tool is that you have to enter your credit card information to be able to use the trial.
Marketing Grader is a tool that grades your site based on performance, mobile readiness, SEO, and security. Formally known as Website Grader, it was founded by HubSpot, Inc. and is very easy to use.
This tool not only scans your entire website, but also your social media, blog, SEO and mobile website. Marketing Grader gives back very detailed reports telling you where the problems are and what you should fix.
Seoptimer reports critical errors and recommendations on how to improve your search ranking. It also has a plug-in on chrome to make it easier to audit webpages. Seoptimer audits your website based on performance, UI, mobile-friendliness, SEO, social and security. You can also update data in real-time.
The tool also gives suggestions on what to fix by using graphs and charts. It also gives you feedback on your social media.
Most tool will be good at somethings while other tools will be good at others.
Personally, I like the SE Ranking tool because it lets you try it out using the demo without signing up for the free trial and gives you a detailed report about your website.
You can try out these tools and compare which tools tell you the same errors on your website. Using an auditing tool can help improve your SEO ranking on certain webpages you are targeting.
Tell us your experience with these tools! If you have any suggestions, questions or recommendations, feel free to leave a comment down below.
If you need help on your target keywords, our own keyword research tool Twinword Ideas can give you the best keywords for your content or webpage in seconds. This keyword research tool is for SEO and PPC marketing and all keywords can be sorted by search volume, competition, or relevance.
The tool also provides you with keyword and title scores, indicating the best keywords to use for your content or titles, as well as user intent filters such as ”know”, “buy”, and “local”.
If you are not familiar with keyword research and how to do it, then check out this article on How to Do Keyword Research with Twinword Ideas tool!
Check out other chapters in our series on technical SEO
Chapter 1: Why SEO is important
Chapter 2: 6 Steps to Improve Your SEO
Chapter 3: How to Audit Your Website for Free
Chapter 4: Free SEO Auditing Tools