The topic of blogging itself is still a mystery for many companies, who is new to online marketing. Indeed, we stumble upon this phrase multiple times online: “content is a king”. However, do we fully understand the benefits of blogging? Below are 3 reasons revealing the power of content generation and why every business should incorporate blog into their website.
1.Grow Website Traffic
If you are looking for ways to increase the number of visitors to your website, then blogging is worth checking. There are two major reasons to it:
a) Search Engines:
New blog post equals to one more page on your website that is indexed by Google. Instead of three links, you can have several more popping out in the search engines, thanks to your blog post. This is what called visibility and keywords here play a major role.
b) Social Media:
Writing a quality blog post you are not only helping people find your website through Google or Bing, but also share your content on social media. Facebook, Twitter, Linked In and Google Plus are great social platforms to reveal your business to the outside world and attract new users. So blog content is both evergreen and sharable.
2. Increase Potential Leads
The most common question about blogging is “how this written information on my website can make people buy the product?” In reality, blog is an opportunity for your business to convert the traffic into leads. If you write a relevant blog post, it is possible to convert a stranger into royal user. So how do you do it?
Just add call to actions at the end of the blog post with free offer. Within the process, visitor will submit the form with information like email address, so there is a high chance to keep in touch and update your users.
3. Establish Authority
Another blogging benefit, that is worth sharing is in building authority. Indeed, this part can not be achieved overnight. It requires commitment and continuous input. With authority, the main goal of your blog post is to provide valuable insights, like answers to most challenging questions or unique tips to overcome a common obstacle. Make your new users return each time to your website for valuable information. This point is especially relevant to any small or middle size businesses to gain credibility. So our tip is to become an expert in industry and help others to become one.
Indeed, these three benefits are not the only perks of blogging. Once you start generating content on the daily basis, you will hopefully notice the change in your website traffic from both organic and social channels.
Start writing now and see the results yourself! Begin with checking this source on how to build a content marketing machine and share your tips on blogging in the comments down below.